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Our expert insights

Explore the ideas, trends and practical perspectives shaping digital business today. From AI and marketing to technology, customer experience and digital strategy, our insights help you understand what’s changing — and what to do next.   Browse our latest articles, whitepapers, webinars, podcasts and events below.

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iO Campus Den BoschNov 10, 2026, 12:30
Event

Tech & the future of AI

How do you turn AI investments into results? Gain practical insights into software development, platforms and IT at this free event on 10 November.

Person speaking in front of a blurred background with "CTRL + SHIFT Live" text; logo in lower right corner.
OnlineOct 20, 2026, 13:30
Event

CTRL + SHIFT Live: AI for business impact

Enabling organisations to move past AI experimentation towards measurable business growth at CTRL + SHIFT Live in Stockholm & Gothenburg.

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Oct 15, 2026, 12:00
Webinar

Marketing automation: From personalisation to 1-1

Discover how marketing automation evolves towards one-to-one communication by leveraging customer context and AI. Join our free webinar on October 15, 2026.

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Oct 8, 2026, 11:00
Webinar

From static customer journeys to AI‑native customer experiences

Discover how to transform fragmented journeys into dynamic, AI-native customer experiences. Learn the essential building blocks: data, modular content, and design systems. Free webinar by iO expert Karolien Vanherp. Sign up now!

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Oct 7, 2026, 12:00
Webinar

Webinar: How to earn attention, not just impressions

See how AI is changing paid social and how creative, PR and media can work together to earn real attention.

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Oct 6, 2026, 11:00
Webinar

ChatGPT Ads: what marketers need to know now

Discover how to scale AI and achieve measurable improvements in margins, lead times and quality, with real-world examples and a practical framework.

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Oct 1, 2026, 11:00
Webinar

AI for operations: how do you make AI deliver?

Join this free webinar to uncover why AI investments fail and learn how to successfully implement AI in your operations, with actionable tips and examples.

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Sep 29, 2026, 10:00
Webinar

How to make AI pay off: from experiment to business results

Discover how to scale AI and achieve measurable improvements in margins, lead times and quality, with real-world examples and a practical framework.

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Sep 24, 2026, 11:00
Webinar

From AI hype to concrete action: what you need to know after UNBOUND 2026

Don’t miss the key announcements from UNBOUND 2026 where HubSpot reveals its latest AI innovations and updates. Register for a clear and practical debriefing!

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Blog

AI strategy: how to create value with AI

How can AI create real business value? Learn how to connect AI to expertise, customer experience and execution and move from isolated use cases to a structured approach.

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Webinar

CTRL+SHIFT: more growth without extra manpower

Discover how AI can be a true growth accelerator. Join our free webinar on 22 September to explore signal-driven sales, personalisation at scale, and AI-powered customer journeys with practical frameworks and insights.

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