AI Generated image of elephant in suit

Two years of AI. Where are we now?

Although generative AI has barely been around for two years, it is on the minds of almost every top executive. What Netscape was to the internet, ChatGPT is to AI. It provides a user-friendly interface for a new technology that became accessible to millions and gained incredible momentum.

Rapid progress

In that short time, we have already made enormous progress. Yet at the same time it seems like we are already lagging behind - that's how fast everything is changing. At the time of writing, new models are already overtaking earlier releases. AI is getting smarter and can do more and more. Take OpenAI O1, for instance, which can reason and problem-solve better than previous versions. This is a clear indication that we are on the cusp of even bigger breakthroughs. 

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"I like to compare generative AI to a super-talented trainee who is incredibly bad at listening. You have to ask them very specific questions to get to the correct answer. By always asking the right questions, you eventually get more consistently correct answers. We can learn something from this. It's almost like a game."
gijs-besselink
Gijs Besselink, Art & design director

For businesses that want to stay relevant, adopting AI is definitely a smart move, but it's important to do it responsibly and keep potential challenges and conflicts in mind. AI has demonstrated it’s not just a trend; it’s a useful tool that can streamline and improve how businesses operate. The first step to using AI effectively is understanding what it can do for you. We’ll explore this topic further in the next issue. 

Read more - What does AI mean for iO?