Personalisation for better customer experiences
In the marketing sector, the prevailing belief is that you can address your target groups in a much more targeted and efficient way with thorough content personalisation on your website and in your ads and email campaigns.
That this breakthrough has so far failed to materialise, however, is not illogical: after all, personalisation requires an exponential increase in content. And most companies lack the resources for that. Only the big global brands could afford it, given the scale on which they operate.
AI creates assets & content at scale
But AI, of course, changes everything. Suddenly, a multitude of assets and content can be prepared for personalisation without investing much time or budget.
Breakthrough for hyper-personalisation?
Today, if your data is well organised, you can apply hyper-personalisation. Combine a large dataset about your customers' interests and online behaviour with well thought-out prompts and ChatGPT and the likes can instantly conjure up a long list of proposals for personalised emails.
AI can assist you with asset and content creation, but also plays an important role in the data processing needed to apply personalisation meaningfully. You can also use AI to start predicting opportunities and trends, for example.
