Harness analytics and data to drive business value
Organisations often have access to large amounts of data. Data gives you access to insights, but that’s where many organisations stop. An important question for organisations is how do you market those insights, internally and externally? What is the value of your business data?
Companies often see the potential of their data but struggle to look beyond the insights. However, you won't gain a competitive edge with just overviews and dashboards, it’s insights that you can translate into turnover and a fixed income stream that actually gains value.
"For example, based on data in its technology system, a construction company knows exactly how long each bridge in the Benelux will last and when it will fail. But what can you do with that information? Can you make that insight a service you can take to market?"
Opportunity
The difference in success levels between organisations that actually use their data and those that can’t will only increase in the coming years. Not only because data-driven organisations can make substantiated, short-cycle choices, also because they attract the talent who wants to work at a successful organisation. The opportunity gap between the parties that are leading the way and the parties that are left behind is getting exponentially bigger.