How do you implement a first-party data strategy for e-commerce?

Date
27 février 2024 à 10:00 - 11:00
Prix
Free
Langue
Dutch

The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.

In this webinar, marketing and data expert Glenn Weuts gives you insight into the important role of data in e-commerce. We review the current state of the market, share best practices, and give real-life examples of how data can enrich the customer journey. You'll also get a framework for an adaptable data strategy in a world without cookies — so your organisation and your e-commerce platform are well-armed to collect data today, tomorrow, and every day after.

In this webinar, you’ll learn: 

  • What impact a cookie-free world has on data collection; 

  • How to build a bespoke and comprehensive data strategy using first-party data; 

  • How to use data to build a seamless Customer Journey and boost your e-commerce performance. 

Glenn Weuts | iO
About the author/speaker

Glenn Weuts

Head of Marketing Technology - iO

As Head of Marketing Technology at iO, Glenn Weuts is absolutely in the right place. Convinced of the watertight truth that only data can offer — in combination with his profound knowledge of analytical tools and platforms — measuring and interpreting user data energises him every day. His output? Advice for sound marketing.

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