Challenger Stories: BayaBaya guarantees sustainability without compromise

With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.

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Read more about BayaBaya’s mission or discover even more Challenger Stories. 

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them.

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