Trend 3 – GenAI makes business more profitable
The figure shows a graph visualising the potential impact of generative AI (GenAI) on various business functions. On the x-axis, we see the percentage impact as a percentage of spending per function, while the y-axis shows the potential economic benefit in billions of dollars.
While generative AI will impact most business functions, a few domains stand out in terms of impact on functional costs.
Of the 16 business functions, four can account for 75 per cent of the total annual value, specifically customer operations, marketing/sales, software engineering and R&D.