Lidl Belux selects blended agency iO as digital partner 

Blended agency iO has been tasked with strengthening Lidl's digital presence in Belgium and Luxembourg. Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

"During the pitch process, it became clear that iO is a tight-knit team of digital experts, each with their specific background and experience. Throughout the pitch journey, iO has always listened attentively to us and our needs, asked targeted questions, and shared their insights. They have shown extensive expertise, but above all, a strong desire and ambition to help Lidl grow." - Elke De Vuyst , Head of Marketing, Lidl Belgium & Luxembourg 

Shared values, healthy ambition 

"Lidl shares our healthy ambition to grow and fully embraces the potential of digital. Moreover, we both prioritise putting customers at the centre. We are thrilled about the collaboration and look forward to supporting them as a trusted partner in all areas, " says Pieter Janssens, CEO of iO. "With our digital-first vision, our blended expert team, and our retail experience, we are ready to offer Lidl customers an even better digital experience. After all, our motto is ' Experience is everything '." 

The pitch was successfully managed by PitchPoint. 

About Lidl

Lidl Belgium is a supermarket chain with 323 stores in Belgium and Luxembourg. Every day, more than 11,000 employees strive to offer fresh vegetables, fruits, and strong private brands for the highest quality at the lowest price. The company translates simplicity and customer focus into budget-friendly shopping – without compromising on quality. Moreover, Lidl prioritises sustainability and works under the motto 'On the way to tomorrow' towards a better future for people and the environment.