How do you make a new law firm brand shine with speed, knowledge, and dedication?

Out with the old, in with the new

As a law firm, Argo has built upon the decades of valuable experience of the firms that came before it. But there comes a time in every company’s story – including Argo’s – where it has to leave its past behind and has to start walking its own path. Because although Argo is built upon history, it’s not driven by it. It’s driven by the future and the people who help create it. The people of today.

To carve out its own new path, Argo moved to a new office space and looked to upgrade – read transform – its brand. This new brand needed to reflect Argo’s most important strengths: its fast and dynamic approach, its vast knowledge and expertise, and its hard-working and engaged employees.

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Challenge

Upgrade the Argo brand and get rid of the old brand perceptions.

Solution

Branding, website development, online and offline design.

The magic is in the mix

We started the rebranding for Argo by designing a new logo and by helping the law firm develop a new brand story and accompanying brand guide. This brand guide included recognisable graphic design elements, text fonts, a new colour palette, etc. and reflected the corporate identity of Argo.

Online elements

Based on the rebranding , we developed a new Argo website and created various templates, content elements (Argonomics) and visual guidelines. These all help Argo maintain a high level of content output and consistency throughout its online communication.

Offline elements

Furthermore, we also took the rebranding offline and helped Argo develop various physical marketing materials, such as an exhibition stand, as well as office interior design elements. These elements include interior wall decoration and professional photography of the new Argo office and the entire Argo Staff.

A brand that does the law firm justice

The Argo brand upgrade has been very well received by both the law firm itself and its clients. Argo now has a clear, recognisable and unique branding that embodies the law firm’s identity and most important values. As a result of the rebranding, we were also able to create a beautiful user-centric website with both a classic and contemporary look and feel.

All of these results make us at iO very proud and remind us of why we do what we do every day. But more importantly, the rebranding has helped Argo make a fresh new start and has aided the law firm in better tackling the legal challenges of its clients in the modern day world.

Looking to give your own brand an upgrade? We’re happy to help.

Are you looking to shine a new light on your business and redefine your identity as a brand? Feel free to contact us through the button below. We’d be happy to help.

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