Hi Lovie Award Jury,

We proudly present our entry for the podcast category, Health and Wellness. One of the largest hospitals in the Netherlands is experiencing a shortage of operating room assistants. A shortage that leads to major problems in the hospital. How can we highlight this important function and claim the urgency of the job? Our answer: a podcast. But not specifically about the role, but above all showing how important the role is.
Operatie geslaagd

Client

UMC Utrecht (University Medical Center Utrecht)

Challenge

There is a huge shortage of operating room assistants. Generate attention for this job.

Solution

A story from the operating room, with the operating room assistant playing a leading role in a natural way.

In the five-part podcast series we are immersed in the story of 9-year-old Wessel. Wessel has Spinal Muscular Atrophy (SMA), a condition that causes muscle weakness and problems with movement that get worse over time. Due to this condition, he is largely wheelchair bound. And because he is in a wheelchair, the curvature of his spine has developed and his organs are shifting and sagging. A scoliosis operation must therefore be done. In the podcast Operatie geslaagd ('Operation Successful') we follow a potentially groundbreaking operation. From exciting preparation to the operation itself.

We follow a groundbreaking innovation

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Fortunately for Wessel, professor Dr Moyo Kruyt and his colleague René Castelein have devised an innovative way to operate on scoliosis at the UMC Utrecht. With this new way of operating, Wessel does not have to go surgery 10 times, but only once. But then the operation must be successful.

We also follow the operating room assistant on duty, Demi van Vliet. She has an essential role during the operation at the surgeon's side. Operating assistant is a scarce profession. The Netherlands has only 5,450 surgical assistants, 10% of them are actively looking for a (different) job.

The podcast has been very well received. There was even an item about it in the popular news program for youth, Het Jeugdjournaal. In addition to many items in medical media and local news media.

Listen to the podcast:

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The podcast in numbers

No. 2
highest position in rankings Category Health (Apple)
+20.000
downloads
5/5
rating on Spotify (4,4 on Apple Podcasts)
1
filled vacancy (after Q1)