No Christmas campaign is ever complete without... strategy Of course, that's a cliché of the highest order. But Christmas is the time of year when clichés can also be true. Make sure your brilliant Christmas idea fits with your brand strategy and your content strategy. Make it clear, make it logical, and make it relevant.
2. Emotions to the max
Emotions always work at Christmas. Families in divorce. Grandpa missing his granddaughter. Girl missing her teddy bear. So be sure to throw a good dollop of emotion into your Christmas campaigns. Tears. Laughter is also allowed. As long as the viewer feels something. And of course, it's like when you’re adding sugar to your mulled wine: not too much, because then it's way too sweet and unpalatable.
3. A commercial is just a drop in the ocean
A Christmas commercial is not a stand-alone feature. So make sure your commercial is supported by a strong, campaign. How often do you see Christmas campaigns that consist of just one simple commercial? No translation into content, no follow-ups, no link with the brand. Most importantly, create a complete campaign around your Christmas concept. Give it a place in the stores, on your socials, in your brochure. Make sure that the entire campaign is perfectly tuned to your audience and that your target group aren’t 'searching' for your campaigns on socials. And don't let your commercial be brilliant, but barely makes a single wave in the ocean. Amazing, but with no results or follow-up.
4. Where is the brand?
I see so many beautiful Christmas commercials, but at the end I often think: where did this actually come from? Which brand does this belong to? Make sure your brand is present throughout the Christmas campaign. Visible and invisible. In feeling. In colour. In atmosphere. In everything.
)
)
)
)
