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Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.
Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview.
"While the hype subsides and people become saturated, technology is growing exponentially. Automation is accelerating, and AI is evolving into AGI, Artificial General Intelligence—potentially equal to or even surpassing human intelligence, self-reflection, and consciousness. The entire AI industry is maturing, presenting opportunities."
"You won't find that on social media. AI isn't just a tool; it demands a behavioral change. Step out of your comfort zone and reconsider your work process at an abstract level. It's not a simple task, but there are proven steps to get you started quickly."
"For example, how to construct the perfect prompt. The common mistake many make is starting with a vague question, leading to vague answers and frustration. The crucial first step is forming the perfect prompt, creating a machine that automates multiple tasks simultaneously, allowing you to perform them rapidly. I spend 80% of my time on formulating, testing, and fine-tuning a prompt—it's a process but signifies a breakthrough in your approach."
"For a client, we use AI for user research. Thanks to three thoughtful prompts, I get complete profiles, reports, and summaries within seconds. That's when you hit high gear and achieve mass production."
"It's a lot to take in, I know. But I can't tell you, "This is the path you should follow," because it changes, almost every week. However, I can guide you on how to navigate through the wood. What do you focus on? What are the scouting tricks to know which way to go?
Those tricks are in the cheat sheet you can download here. The more specific your prompt and the clearer the tasks and expectations, the better the result. Of course, my colleagues and I can also assist you in formulating the perfect prompt. We've been doing that for many clients."
"No, we don't give that away. In my workshops, I do reveal my workflow. Clients and colleagues draw inspiration from that for their daily work.
I demonstrate how I go from a briefing to a superb summary that I then use as a prompt. For writing 50 concepts, campaign titles, and image instructions. It's a mindset; people often haven't thought about it."
"There's a taboo on using AI. People still see it as cheating. But isn't it brilliant? Your value might no longer be in hands-on work that AI automates for you, but in formulating instructions for AI. This speeds up your work, allowing you to develop yourself in other areas."
Or simply no time for it? Our experts, including Gijs, are ready to help. Discover, for instance, in a custom workshop, how AI can not only add value to your work but also enhance your business processes. Call or email us, and we'd love to discuss it with you.
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