Dossier /

Dossier: Public Brands

In short

How do you manage a public organisation from a brand and communication perspective? In Public Brands – a collaboration between Adformatie and iO – we speak with leading voices in the public domain about the possibilities, limitations, and challenges of and shifts in communications and advertising, brand thinking, and enjoying your work.

Blog

Our customers don't have a choice, so we take that obligation seriously

In episode 6 of the Public Brands series: Inge Rohde from CBR and Leonie van der Mark from AVROTROS talk about brand and reputation thinking in the public sector. Read the interview here or listen to the podcast.

Blog

Public brands must invest in a buffer for their reputation

In episode 1 of the Public Brands series: Tom van Laarhoven (UWV) and Anke Heun (Belastingdienst) on brand thinking in the public sector.

Blog

Reputation is not just the responsibility of the communications department

In episode 5 of the Public Brands series: Iris Reshef from the NS (Dutch railways) and Suzanne Bijkersma from the Social Insurance Bank (SVB) discuss brand and reputation thinking in the public sector.

Blog

How to create a brand voice that works

Many companies have carefully considered design standards and guidelines. Do's-and-don'ts for design language, colour codes, logos, and positioning are clear on paper. But what about your brand voice: does your way of speaking fit your brand? All too often, this turns out to be a mismatch when it’s just as important. Do you want to know how to make a success of your brand voice? Following our seven tips will help you on your way.

Relevant topics

Brand & Communication Brand & Identity Corporate Social Responsibility (CSR)