It's not too late to be an early adopter
The Fourth Industrial Revolution. The mega-trend of the 21st century. The solution to all major world problems. The forecasts do not lie: AI is about to change the world dramatically. But what does it mean for your brand or company?
McKinsey predicts that generative AI will unleash the next wave of productivity. Anyone can create content themselves easily - from blogs and scripts to videos and music. But 'creating content' alone does not mean having something of value that will improve your brand or business.
Mindset is often the biggest hurdle
Companies should regard AI not just as a handy tool, but as an essential part of their strategy. This requires investment in both the development of your team and the technology. But the payoff is huge: AI can help you understand your customers' behaviour better, optimise your marketing campaigns and improve operational efficiency.
AI offers a lot of new opportunities, but it also requires concrete action. That’s why it’s best to start experimenting now, with chatbots or data-driven marketing campaigns, for example. At iO, we help you integrate AI into your daily operations step by step, so that you are not only ready for the future, but also ready to shape it yourself.
In this dossier, we will reveal the most important opportunities. It's up to you to seize them.