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AI assistance in content creation

GenAI is unmissable in content creation. Going to do some writing? Then a chat with Open AI's ChatGPT, Microsoft's Copilot or Google's Gemini is almost certainly part of your standard research round-up.

It’s important to understand that Large Language Models (LLMs) don't know anything with certainty at all, even if they are developing in leaps and bounds. They only answer your questions with guess work and conjecture that they present as truths. 

So feel free to get GenAI on board when writing your texts, but don't bank on it. Always fact check: is what ChatGPT says true at all? And always ask yourself whether the answers generated are relevant and sharp. Because even if they seem quite elegant at first glance, on closer inspection they can be quite jarring.

In other words, use your natural instincts and intelligence to filter the rubbish from the artificial intelligence

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