The Discovery Trajectory: From idea to concrete plan

How do you transform an ambitious goal, innovative vision, or complex challenge into a concrete, actionable plan? For example, for a new platform, a vision for your ecosystem, or a new service? In the Discovery Trajectory, we refine, validate, and translate your ideas into a solid foundation for your project, while maintaining flexibility for future collaboration.

  • Start collaborating with iO in an accessible manner

  • Test and validate the concept with end-users and stakeholders

  • Conclude with a clear, realistic, and actionable plan

Why choose the Discovery Trajectory?

The Discovery Trajectory:

  • Lays a solid foundation for your project, with a deep understanding of your target audience, stakeholders, and own organisation

  • Reduces risks through early validation

  • Forms a compelling business case for internal support

  • Is scalable and completely customised, tailored to the specific needs, ambition level, and available resources of your organisation. This ensures that the process is not only valuable but also realistic and executable within your specific context.

  • Results in deliverables that fit your needs; from roadmaps and team structures to detailed methodologies

Co-creation for optimal results

The success of the Discovery Trajectory lies in the close collaboration between your organisation and our experts. Together, we set clear goals and combine the market knowledge within your organisation with our expertise in digital strategies, innovation, and customer experience. This results in a powerful synergy and optimal results.

What does the Discovery Trajectory look like?

In four phases, we arrive at a validated concept and a concrete plan of action.

  • 1. Defining the challenge

    By combining business objectives and user insights in joint workshops, we arrive at a concrete and clear challenge.

  • 2. Exploring solutions

    From various disciplines, we explore and design solution directions, which we consolidate into a concept.

  • 3. Validating the solution

    Based on the challenge and solution, we determine a research question and method, after which we validate the solution with the end-user and/or stakeholders.

  • 4. Refining and planning

    We create a concrete plan of action, with a vision of the team, timeline, and methodology.

Already benefiting from the Discovery Trajectory:

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