What is lead prediction and how can iO help?
Do you want to know how likely it is that Person X will approach your organisation to buy a product or service? Do you need clear information about which actions contribute to conversion to what extent? Then lead prediction may have the answers to your questions. Our experts can help you with:
Got questions about lead prediction? Let us know.
Marcel Nijland - Business Development DirectorHow will lead prediction help your organisation?
With lead prediction you get insights into which of your leads have the highest chance of converting. And you can use that knowledge to take targeted action to get those specific leads to the next step — for example, in the form of personalised emails or a personal discount code.
By having a data model dig into your data instead of doing the work manually, you can save time, money, and energy by focusing primarily on relevant leads.
In other words: leave every day, repetitive tasks to the model, and use your human energy to create real added value for your current and future customers.
Who is lead prediction relevant for?
In principle, almost every organisation can benefit from lead prediction. But of course, it's most interesting for organisations with an established lead process — think service organisations, e-commerce players, and non-profits.
Like other forms of Data modelling lead prediction is not just for the Big Spenders in every sector. Smaller and medium-sized organisations that already have a reasonable amount of structured data can also use it.
No access to data but still interested in lead prediction. Don't panic — our data experts will help you to organise your data and get started.
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