Work smarter, not harder: Your guide to masterful productivity with AI

Midjourney prompt for this image, made with ChatGPT: close-up shot, captured on film, a friendly robot and humans working side-by-side behind a laptop, modern office environment, casual yet focused style, bright and bold colors, energized and productive atmosphere, hyper-realistic artistry, meticulous robotic details, 2024 production, Director AI. --s 0 --ar 16:9 --v 6.0

Do I really need to incorporate AI into my work? Isn't it just another hype?

"While the hype subsides and people become saturated, technology is growing exponentially. Automation is accelerating, and AI is evolving into AGI, Artificial General Intelligence—potentially equal to or even surpassing human intelligence, self-reflection, and consciousness. The entire AI industry is maturing, presenting opportunities."

Clearly. So, I do need to engage with AI. But how specifically?

"You won't find that on social media. AI isn't just a tool; it demands a behavioral change. Step out of your comfort zone and reconsider your work process at an abstract level. It's not a simple task, but there are proven steps to get you started quickly."

Which steps are there to get started quickly with AI?

"For example, how to construct the perfect prompt. The common mistake many make is starting with a vague question, leading to vague answers and frustration. The crucial first step is forming the perfect prompt, creating a machine that automates multiple tasks simultaneously, allowing you to perform them rapidly. I spend 80% of my time on formulating, testing, and fine-tuning a prompt—it's a process but signifies a breakthrough in your approach."

Can you provide a concrete example of automated work?

"For a client, we use AI for user research. Thanks to three thoughtful prompts, I get complete profiles, reports, and summaries within seconds. That's when you hit high gear and achieve mass production."

How do I build such a perfect prompt, with so much advice out there?

"It's a lot to take in, I know. But I can't tell you, "This is the path you should follow," because it changes, almost every week. However, I can guide you on how to navigate through the wood. What do you focus on? What are the scouting tricks to know which way to go?

Those tricks are in the cheat sheet you can download here. The more specific your prompt and the clearer the tasks and expectations, the better the result. Of course, my colleagues and I can also assist you in formulating the perfect prompt. We've been doing that for many clients."

A prompt cheat sheet? Yes please.

Can you provide examples of how you do that for clients?

"No, we don't give that away. In my workshops, I do reveal my workflow. Clients and colleagues draw inspiration from that for their daily work.

I demonstrate how I go from a briefing to a superb summary that I then use as a prompt. For writing 50 concepts, campaign titles, and image instructions. It's a mindset; people often haven't thought about it."

Why don't people have that mass production mindset yet?

"There's a taboo on using AI. People still see it as cheating. But isn't it brilliant? Your value might no longer be in hands-on work that AI automates for you, but in formulating instructions for AI. This speeds up your work, allowing you to develop yourself in other areas."

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