Dossier: Infinite Opportunities

The time for digitisation is now - not later, tomorrow, or next week. At iO we have been telling this same story for some time now, and it continues to be relevant. In recent years digitisation has proven itself to be, and continues to be essential, the user is still central, and the growth of digital consumers has - as was predicted - only accelerated.

According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.

Creative concepts can elevate a campaign, says Tim Colman (Head of Digital Communication at Proximus). He talks about the importance of creativity at every stage of the customer journey.

Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.

Digital transformation isn't just about technology — it’s also about people. Joaquin Zschuschen, Digital Manager at KLM Health Services, talks about customer satisfaction and personalisation.

MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).

"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.

You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.

Amnesty International shines a light on issues that would otherwise remain in darkness. According to Wies De Graeve (Director Amnesty International) creativity is essential for this. It helps people see that there are solutions to the world's problems —and how they can help.

The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.

"Digitisation in Belgium is progressing rapidly, but not as fast as it could or I hoped it would," says Thierry Geerts, CEO Google Belgium. He wrote a book, Digitalis, about his vision on digitisation. He talks about how we can — and should — pick up the pace of digitisation.