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Presse
On Tuesday 24 October we cordially invite you to the exclusive book presentation of Steven Van Belleghem's latest book: 'The Rough Diamond – More than 100 concrete tips to build a strong customer culture'.
Keep an eye on our events. page for more events in the future, or subscribe to our newsletter.
There is a paradox in the world of customer experience right now: every company has fabulous intentions to make their customers happy but in reality, the quality of execution is often average to low. In many cases, the best intentions don't travel beyond the PowerPoint presentation. Over the past twelve years, Steven has spoken extensively with thousands of CX professionals, and his conclusion is that most companies are still 'diamonds in the rough' in terms of customer experience: they really want it, but they just aren’t getting it sone. In this brand-new publication Steven explains how to transform that diamond in the rough into a highly polished, multi-faceted diamond. This is a story about embedding an authentic Customer Culture in your organisation.
What’s on the programme?
5:00 pm: reception with drinks & refreshments
5:30 pm: welcome speech from Pieter Janssens – CEO of iO
5:45 pm: keynote from Steven Van Belleghem
6:30-8:00 pm: snacks & drinks and networking (including book signing session)
Address:
iO - Zavelheide 15 – 2200 Herentals
Sign up today via the form on this page.
Naturally admission is free. In fact, you’ll be taking home a copy of Steven’s brand new book.
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