The convergence of Adtech and Martech marks a crucial shift in the world of digital marketing. Discover how leveraging these technologies leads to better results for your marketing campaigns at our event on October 15.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.

Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.

From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.

Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.

Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.

iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.

Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.

Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?  For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new? 

Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.

Discover how iO helped Imperial transform into a future-proof food brand

Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.

Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.   Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.

Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.

Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan. 

Comment faire passer en ligne une histoire claire qui génère du trafic vers votre site web quand vous représentez plusieurs entreprises ? Découvrez-le en lisant ce case.

Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.

Découvrez comment nous avons aidé la marque de fromage CAMBOZOLA à réactiver ses clients existants tout en attirant les jeunes générations. Lisez notre case.

Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.

Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.

How do you keep your business dynamics fresh and boost the innovation potential and that pioneering mindset in your organisation?  Corporate Alt Delete invites you to take a fresh look at your organisation and jointly rewrite your story. Corporate Alt Delete is a book, a workshop, a mindset, and now also a webinar.   

Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket now

Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law? Today, for your organization or business to thrive, a digital presence is essential. However, this online presence also brings about a growing need for digital accessibility. Moreover, the EU expects your organization to be digitally accessible by mid-2025. Discover why this is important and how to approach it during our webinar on 22nd August.

Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.

Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen.  In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them. 

A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".

In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.

La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.

From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.

Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.

XM Cloud est le CMS du nouveau DXP composable de Sitecore. Il s’agit d’un développement de leur CMS original, mais avec des différences notables. C’est un SaaS dont la maintenance est plus simple. Il est plus rapide et plus facile à développer, et aussi beaucoup plus facile à utiliser pour les éditeurs de contenu, tout en étant toujours aussi puissant et polyvalent qu’auparavant. Ainsi, lors du lancement d’une nouvelle implémentation Sitecore, le choix de XM Cloud par rapport à la plateforme DXP d’origine est une évidence. Mais qu’en est-il de la migration de votre implémentation existante vers XM Cloud ? Il n’y pas de trajet de mise à niveau fixe, et votre position de départ aura une grande influence sur le chemin que vous souhaitez emprunter, ainsi que sur les considérations commerciales qui sous-tendent une telle migration. Dans cet article, je partage avec vous mon point de vue sur les principales différences, les défis, les avantages, les préoccupations et les approches possibles pour un trajet de migration, ainsi que tout ce que vous devez savoir et prendre en compte avant de vous embarquer dans ce voyage.

Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.

When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers. 

Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director Content

Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2024.

For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.

Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.

Améliorer la gestion du contenu numérique des sites web de D'Ieteren Automotive ? Lire l'article complet ici ;

Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.

With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.

Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.

Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.

La communication, interne & externe, est importante pour Brussels Airport. Découvrez comment iO assiste l'aéroport pour cela.

iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.

Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.

With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.

From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information.   Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy. 

While many organisations want to be customer-centric, only a few succeed in building a brand that truly puts customers first. How do you too build a strong brand experience and a customer-centric organisation? How do you surprise, captivate, and bind your customers and make sure they are satisfied to choose you time after time?  Get inspired on 30 September during ‘Customer Experience as a driver for growth’. Among other things, we will treat you to an indispensable keynote by CX expert and iO partner Steven Van Belleghem. 

Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August. 

As a CEO, managing director or marketing manager, you’re steering your ship towards the digital future. But here’s the challenge: how do you ensure you’re on the right course? Which aspects are thriving, and which ones need a boost? Register for our webinar and discover exactly how your company can move towards complete digital maturity. 

Do you want to elevate your municipality's digital services? Save the date and join us on November 25th to discover how you can use digital tools work more efficiently  and better serve the residents and businesses in your municipality. Sign up for this event

With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.  Sign up for free

Content is de brug tussen je bedrijf en je (toekomstige) klanten en ambassadeurs. Het is essentieel én... het is continu in verandering. De rol van contentmakers verandert door AI.  Snackable video’s zijn here to stay, of toch niet? SEO verandert...   Hoe blijf je bij? Wij maken het je makkelijk. Op 26 september brengen we je in één middag op de hoogte van de laatste trends en bieden we bovendien een één-op-één-sessie aan met onze contentexperts.  

To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.

Brands are built with advertising, and content then adds depth to the brand, right? Not if you ask Aart Lensink. As a content expert, he helped several brands tell strong stories, and now he's sharing his knowledge on building brands with content in this e-book— packed with examples and with a concrete step-by-step plan. 

Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.

For the 2023 Local SEO Benchmark, we analysed nearly 100,000 business locations in 36 cities in the Netherlands and Belgium, across 14 different industries. Curious about how the retail sector in the Netherlands and Belgium is doing in terms of Local SEO? Find out in our 2023 Local SEO Benchmark Report . Some key conclusions of the 2023 Local SEO Benchmark Report:

Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.

Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.

AI language models, better known as Large Language Models, such as ChatGPT are hot. For some, they are a fine piece of pastime, for others an important tool to achieve business goals – not in the least for SEO and SEA. As they gain plenty of popularity, the complexity of the picture is also becoming clear, just the capabilities of AI. It becomes important to fully understand their potential, and their limitations, before you start working with them.

In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.

For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.

When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.

How will your organisation challenge the status quo? What role do you hold in a market where the lines between different domains are becoming less distinct? How are you going to shape a future-proof business model that ensures that you are still relevant the day after tomorrow? The challenges of innovation aren't so much centered around refining your existing business model, but about responding smartly to a dynamic market where the rules are constantly changing.  Therefore, innovation within your company remains essential: it enables you to tap into new markets, address new target groups and develop new propositions.  Unfortunately, not every form of innovation actually leads to improvement.  Our white paper shares 6 best practices for successful business innovation so that innovation does not remain a buzzword but delivers tangible results.  

Branded podcasts offer organisations the opportunity to reach and stand out to their target audience in a unique way. Learn more about creating a successful branded podcast in this whitepaper, and discover inspiring examples from the market.

If you were to start all over again tomorrow, would you end up where you are today?    In the 2023 edition of Corporate Klooien, we worked with professionals from influential organisations to explore their ideal future scenarios. We examined how they can deliver value and determine the right priorities in their specific situations. We did this using our own Corporate Alt Delete method. 

Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).

Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?

Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues? 

For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.

Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.

Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will know

Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.

Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs. 

We are standing at the beginning of a new economic era with AI and automation as driving forces. Customer interaction is radically being transformed, and the rise of generative AI heralds one of the biggest revolutions ever. As far as AI is concerned, the near future is still a bit unpredictable, but one thing is certain: companies that really want to make a difference should resolutely opt for a digital strategy built upon resilience, productivity and efficiency. Let’s delve into the five most remarkable AI trends for 2024.

We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know.  You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you. 

Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.

Are you tired of all the grand promises surrounding AI? Do trends come and go without leaving a lasting impact? Are you yearning for a down-to-earth answer to the question, "What can I truly gain from AI in my daily work?" Our Art Director and AI pioneer, Gijs guides you in this blog interview.  Why can he only guide you? Because there's no one-size-fits-all approach. AI is tailor-made, but it can significantly simplify and enhance your work. Within minutes, promises Gijs, you can achieve powerful mass production. His practical tips might just transform your daily workflow or, at the very least, encourage you to rethink it. Discover how in this interview. 

The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.

“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.

En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.

Chez iO, nous travaillons en partenariat avec des acteurs majeurs et des leaders du marché dans les domaines du marketing et de la technologie. L’un de ces partenaires est WordPress, le plus grand système de gestion de contenu (CMS) au monde.  Il y a plusieurs raisons pour lesquelles WordPress est en tête de liste des plateformes CMS. Tout d’abord, la plateforme a beaucoup à offrir à tous ses publics cibles. Dans ce blog, nous dressons la liste de ses principaux atouts pour les spécialistes du marketing.

L'IA est-elle le grand méchant loup comme certains le prétendent ? Attend-elle tapie de prendre notre place d'expert en marketing de contenu ? Une chose est sûre : l'intelligence artificielle n'est pas un effet de mode. Elle est là pour durer, et c'est à nous de nous adapter. Chez iO, nous recherchons toujours de nouvelles façons de créer de la valeur ajoutée. Et, en la matière, l'IA est moins une solution en soi qu'un moyen d'y parvenir. Dans cet article, nous vous expliquons comment nous utilisons un assistant de rédaction par IA pour rédiger de gros volumes de textes de manière rentable.

Au début du mois, le fondateur de Drupal, Dries Buytaert, est monté sur scène lors de la conférence annuelle DrupalCon North America à Portland (Oregon, USA). Il a présenté ce que certains considèrent comme la plus grande nouvelle Drupal depuis longtemps : l'annonce officielle de Drupal Starshot. En tant que plus grand partenaire Drupal du Benelux, iO vous donne plus d'explications sur ce lancement à venir.

iO et Drupal, c'est une vieille histoire. Nous utilisons le CMS depuis nos débuts, et il n'est pas exagéré de dire qu'il n'a pas de secrets pour nos développeurs. Ces dernières années, le marché des CMS a énormément évolué et de nouveaux systèmes ont poussé comme des champignons. Et, même si beaucoup d'entre eux n'ont pas survécu, il existe encore aujourd'hui un grand nombre de nouveaux systèmes de gestion de contenu. Une situation inhabituelle pour Drupal mais, avec l'annonce de Drupal Starshot, la réponse est enfin arrivée.

Le fait qu'une expérience digitale sans heurt soit cruciale pour les consommateurs n'est pas nouveau - chacun de nous en fait l'expérience quotidiennement lorsque nous utilisons des applications ou passons des commandes en ligne. Moins connue, mais tout aussi essentielle : l'expérience partenaire (PX). En particulier pour les institutions financières (telles que les banques, les assureurs ou les sociétés de paiement), une PX transparente est inestimable. Friso Geerlings, Technology Director chez iO, explique pourquoi, et comment sécuriser celle-ci.

In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.

As a writer, should you embrace or fear generative AI tools like ChatGPT, Copilot and Gemini? The former for sure, the latter perhaps too. In any case, they make you an offer you can't refuse. So, hoist these rambunctious AI sailors on board and put them to work, but above all remain the captain of your ship.

Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.

Offrir une bonne expérience à vos client·e·s, cela commence par une stratégie solide. Mais comment élaborer une stratégie adaptée à votre organisation et à ses objectifs ? Chez iO, nous utilisons pour cela le modèle Double Diamant, qui, en design thinking, sert de fil rouge créatif pour la résolution de problèmes.  De la conception de produits à l’UX et bien au-delà : l’approche Double Diamant permet de résoudre efficacement des problèmes complexes, quel que soit le secteur et la taille de l’entreprise. Dans cet article, nous allons faire en sorte de présenter ce modèle aussi concrètement que possible, afin de vous permettre de l’utiliser par vous-même et de créer pour vos client·e·s une expérience qui les marque durablement.

Drupal a récemment lancé la dernière version de son CMS incontournable : Drupal 11. En tant que partenaire certifié de Drupal, notre équipe Drupal de 130 personnes est impatiente de travailler avec cette version et d'aider les entreprises à l'utiliser. Drupal 11 offre une multitude de nouvelles fonctionnalités qui améliorent l'UX, augmentent les performances et rationalisent les processus de développement.

How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.

How is it that only 30% of the companies are successful in adopting digital transformation? In large part because it affects every aspect of a business: people, processes, infrastructure, and customers. We walk you through the most common mistakes we see in digital transformation projects so you don’t have to make them yourself. Expert:Tom van Mierlo, Digital Strategist

How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead Technology

In 2024, you will be less likely to make long-term investments. ROI has become a more important factor in innovation compared to recent years. We share ways that will help you validate innovations faster and gain management’s support. Expert: Uilke Duinstra - Service Line Director Strategy at iO

Social media as a marketing tool is often overlooked, despite their potential, they are frequently underutilised. Nevertheless, a strong social strategy and a brand-oriented focus are the keys to success on social media platforms.

Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.

It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.

Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.

Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.

Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.

TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.

Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.

Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.

Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.

Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.

With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.

Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline. 

In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.

iO a réécrit tout le contenu pour le lancement de la marque Odido. Ils ont également réalisé la migration du contenu vers le nouveau site web. Vous vous demandez comment ? Découvrez-le sans attendre.

Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.

Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.

Découvrez comment nous avons développé une plateforme d’expérience virtuelle qui fait passer l’expérience client au niveau supérieur.

Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.

Découvrez ce qu'iO fait pour l'aéroport et les voyageurs : du branding aux campagnes créatives en passant par la création de contenu.