Ad Tech: Take your media strategy to the next level
Free
Dutch
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.
Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.
However, one doesn't have to exclude the other. Advertising technology, commonly known as Ad Tech, helps you successfully tackle this challenge.
With Ad Tech, you can:
maintain transparent control over your own data
truly understand your consumer
adapt the message of your campaigns to the consumer
increase the efficiency of your campaigns.
Today, more than ever, it is important to blend advertising and technology.
Hence, this webinar. Head of Media, Eli Ivens, will provide valuable insights into Ad Tech. He will guide you through the evolutions within media strategy and show you how your company can effectively leverage Ad Tech to stay ahead of your competitors.
In this webinar, you will discover
What advertising technology means
Why Ad Tech is the new way to go for media strategy
How Ad Tech improves your media strategy
And what that media strategy looks like
Eli Ivens
Head of Media ServicesEli est un spécialiste des médias passionné qui a fait ses preuves en tant qu'expert en advertising et stratège digital tout au long de sa carrière. En tant que responsable des médias chez iO, il dirige deux équipes : l'équipe Advertising qui aide les organisations dans leurs efforts publicitaires via Google, les réseaux sociaux et la programmatique, et l'équipe Social qui construit une marque à travers le contenu et le storytelling sur les réseaux sociaux, les campagnes publicitaires et le marketing d'influence. Sous sa direction, son équipe veille à ce que les entreprises bénéficient de stratégies médiatiques à la hauteur de leurs ambitions. Il partage volontiers et généreusement son expertise, ses connaissances et ses analyses pointues avec ses clients et les membres de son équipe.