Name: Ad Tech: Take your media strategy to the next level
Start: 2024-03-26 10:00
End: 2024-03-26 11:00

However, one doesn't have to exclude the other. Advertising technology, commonly known as Ad Tech, helps you successfully tackle this challenge.

With Ad Tech, you can:

maintain transparent control over your own data
truly understand your consumer
adapt the message of your campaigns to the consumer
increase the efficiency of your campaigns.

Today, more than ever, it is important to blend advertising and technology.

Hence, this webinar. Head of Media, Eli Ivens, will provide valuable insights into Ad Tech. He will guide you through the evolutions within media strategy and show you how your company can effectively leverage Ad Tech to stay ahead of your competitors.

In this webinar, you will discover

What advertising technology means
Why Ad Tech is the new way to go for media strategy
How Ad Tech improves your media strategy
And what that media strategy looks like

About the author

Eli Ivens

Head of Media Services

Eli Ivens is a passionate media specialist who has earned his stripes as an advertising expert and digital strategist throughout his career. As the Head of Media at iO, he leads two teams: the advertising team that supports organizations with their advertising efforts via Google, Social, and programmatic, and the social content team that builds a brand through content, storytelling on social channels, and advertising campaigns, and influencer marketing. Under his leadership, his team ensures that companies receive the media strategies that can fulfil their ambitions. He gladly and generously shares his expertise, insights, and sharp analyses with clients and team members.