Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts.
Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.
However, one doesn't have to exclude the other. Advertising technology, commonly known as Ad Tech, helps you successfully tackle this challenge.
maintain transparent control over your own data
truly understand your consumer
adapt the message of your campaigns to the consumer
increase the efficiency of your campaigns.
Today, more than ever, it is important to blend advertising and technology.
Hence, this webinar. Head of Media, Eli Ivens, will provide valuable insights into Ad Tech. He will guide you through the evolutions within media strategy and show you how your company can effectively leverage Ad Tech to stay ahead of your competitors.
What advertising technology means
Why Ad Tech is the new way to go for media strategy
How Ad Tech improves your media strategy
And what that media strategy looks like
Eli Ivens is a passionate media specialist who has earned his stripes as an advertising expert and digital strategist throughout his career. As the Head of Media at iO, he leads two teams: the advertising team that supports organizations with their advertising efforts via Google, Social, and programmatic, and the social content team that builds a brand through content, storytelling on social channels, and advertising campaigns, and influencer marketing. Under his leadership, his team ensures that companies receive the media strategies that can fulfil their ambitions. He gladly and generously shares his expertise, insights, and sharp analyses with clients and team members.
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