iO Table Talks S1E9 Berend Betz (Senior Manager Digital) & Pascal Kamp (Senior Manager Marketing) - Royal Dutch lawn Tennis union (KNLTB)

iO Table Talks Podcast Cover - Blenden met Brian

Brian talks with Berend Betz (Senior Manager Digital) and Pascal Kamp (Senior Manager Marketing) of the Dutch tennis and padel federation KNLTB, about the transformation from a tennis federation to a sports marketing organisation, the popularity of padel as a driver of renewal, and the growing group of unaffiliated athletes without club membership. 

Brian mixes a Mojito for Berend and Pascal: half a lime in wedges, 2 teaspoons cane sugar, 10 mint leaves, crushed ice, 30ml white rum, top up with sparkling water, garnish with a sprig of mint and a lime slice. 

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