iO Table Talks S2E11 Lieven Bertier, Marketing Director Sports & Landscaping for Artificial Grass - Beaulieu International Group

iO Table Talks Podcast Cover - Blenden met Brian

Brian talks with Lieven Bertier, Marketing Director Sports & Landscaping for Artificial Grass at Beaulieu International Group, about the state of affairs of Generative AI within the Gartner Hype Cycle, Beaulieu's in-house university 'BIG University', innovative co-creation with customers during the 'Innovation Days', the importance of lead generation with end customers, and business proposition innovations around sustainability and circularity. 

Brian mixes a Picon Punch for Lieven: fill a long drink glass with ice, 15ml grenadine, 45ml Amer Picon, and 45ml sparkling water, stir gently and carefully pour 15ml cognac on top of the ice. 

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