Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses

Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.

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Read more about Willicroft’s mission or discover even more Challenger Stories. 

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them. 

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