Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses

Does this sound familiar? Your visual identity is eight years old, it all looks a bit outdated, you've set a new strategic course, but a complete rebranding feels like a big step. Or maybe your creative agency is asking to change everything, but you don't want to lose your recognizability? Stop doubting, start making the right choice.  In this webinar, we show how to decide between an evolution or a revolution in your brand image with concrete cases from both international brands and Dutch SMEs that faced the same choice you do now.

YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.

Your website complies with all WCAG guidelines. Congratulations! But can you also put your hand on your heart that a 78-year-old patient with low digital literacy understands how to adjust their medication schedule? Or that a foreign-speaking mother knows how to make an appointment for her child? Accessibility goes beyond technical compliance - it's about truly comprehensible care for everyone.

Patients now expect 24/7 quick and relevant answers to their medical questions. But instead of trawling through Google search results, they're increasingly turning to ChatGPT or Perplexity with their health queries: "What should I do about heart palpitations?" But are they then reaching your healthcare institution, or an unreliable source of information?

Receiving a cancer diagnosis. Waiting for results. Your first visit to the hospital after a heart attack. These aren't ordinary 'customer journeys' - they're emotional rollercoasters where fear, hope, and uncertainty play the leading roles. Yet many healthcare institutions approach digital communication as if it's ordering a pizza. Time for a different approach.

Alors que les tensions géopolitiques entraînent aujourd’hui de nouveaux défis digitaux, il est plus important que jamais de s’y préparer. Face aux cyberattaques et à l'évolution de la législation, vous devez renforcer votre sécurité numérique, mais comment vous y prendre ?  Cessez de vous inquiéter, commencez à agir. Dans ce webinaire, nous vous montrerons comment renforcer votre résilience digitale grâce à des mesures concrètes et pragmatiques de sécurité des données, de conformité, de contrôle et de récupération que vous pouvez mettre en œuvre dès demain.

Some campaigns win awards. Some move people. The best ones do both.

The era of isolated AI experiments is behind us. This is the time to move forward. Collaboration, organization, and smart use of AI technology: that's what truly helps you move forward. In a digital world constantly evolving, the Content Marketing & Web Editing conference on November 20 revolves around one question: are you standing still or are you moving with the flow? This is your momentum!

Vous investissez du temps, du budget et de l’énergie dans LinkedIn et d’autres plateformes de médias sociaux, mais les leads et les conversions se font attendre ? Vous n’êtes pas le seul. Suivez notre webinaire et découvrez pourquoi 73 % des spécialistes du marketing B2B ne génèrent aucun ROI sur les réseaux sociaux. Recevez des conseils concrets pour changer la donne.