Trend 5 – AI is integrated as an assistant everywhere
A lot of existing apps already have AI integration. They are becoming AI-infused, to put it into contemporary English. This will significantly change how we interact with these apps.
Successful AI integration should, above all, make apps more efficient and easier to use. Among the big players, this evolution is already well underway.
The integration of Copilot into Microsoft Office 365 is perhaps the most famous example of AI integration today. Gemini is the counterpart to Microsoft’s rival Google, which has built an AI assistant into its various tools such as Docs, Slides and Sheets.
Other example is Adobe Firefly, integrated into several Adobe Creative Cloud tools, a generative AI tool that helps users generate images, simplify creative edits, and make automatic adjustments based on natural language commands.
Meanwhile, enterprise software such as SalesForce and HubSpot also have built-in AI assistants that not only help create content, but also perform analysis based on the data in your system.
