Trend 8 – Personalisation finally breaks through
The impact of AI on marketing communications is already considerable and will increase substantially. A good example is the use of AI to create personalised content at scale.
We've been talking about hyper personalisation for years, but it just didn't materialise. After all, the cost-benefit model of niche-specific content often turned out to be prohibitive.
But thanks to AI, you can now partially automate personalised emails and ads that match individual users' interests and behaviour.
Marketers will love this, as it brings more diversity to their craft. It no longer just comes down to making the best Google ad campaign.
Diversification is becoming important again and that requires more brainpower than ten or 15 years ago. In this sense, a great time is dawning for brands.
Missed the item "Personalisation for better customer experiences" in the previous chapter?
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