Intro - What can AI do for your business?
Organisations that use AI to solve problems innovate faster than their competitors. Those that do not exploit AI risk being overtaken by companies that do.
But beware: without clear added value for your business, AI will remain a hollow gimmick.
AI – Before 'how', ask 'why' to apply it
Consequently, make sure you have a good understanding of why your organisation wants to deploy AI. Is there a need for change management? Do you want to offer a distinctive customer experience? Start by putting the customer first and you might automatically arrive at your organisation's technological needs. Of course, that path is different for every business.
There is no standard, one-size-fits-all AI solution. You will have to really get down to business and learn to apply AI. That is radically different from buying a SaaS service with an AI sticker on it.
It makes no sense to add AI to a product or service just for marketing or image purposes. AI should be a facilitator that provides answers to real business questions. According to McKinsey, 75% of the value that generative AI can bring is in the areas of software engineering, R&D, customer service, marketing and sales. The efficiency gains you can make with AI offer undeniable business value. However, successful implementation requires a digitally mature organisation.
Nielsen research led to the following results:
Case study 1: Customer service staff handled 13.8% more customer queries with the help of AI.
Case study 2: Business professionals wrote 59% more business documents per hour using AI.
Case study 3: Developers could code 126% more projects per week with AI.