Presse
iO study: majority of retail chains missing out on local SEO benefits
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Lidl Belux selects blended agency iO as digital partner
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Want to increase your sales from anywhere — even when you're sleeping? If so, affiliate marketing might be right for your organisation. Tim van Hout (Team Lead Affiliate Marketing at iO) tells you everything you need to know about affiliate marketing in this webinar.Lire la suite
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La personnalisation : un boost tangible du chiffre d'affaires
Nous avons augmenté la conversion et le chiffre d'affaires du webshop de Verf.nl grâce à une solide stratégie de personnalisation.Découvrez ce case en détail
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Comment une marque flamande met-elle le pied sur le marché wallon ?
iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.Découvrez ce case en détail
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Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
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Stimulez votre groupe cible avec des activations en ligne et hors ligne l iO
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Digital marketplaces: heilige graal van e-commerce?
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The TikTok effect for brands
Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?Lire la suite
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How strategy, technology and talent come together in the world of Marketplaces
All good things come in threes. The Three Wise Men, the Three Jewels in Buddhism, the trias politica or the three times when a wise person was supposed to thank for the honor before accepting it anyway. Therefore, in The iO Amsterdam Update of Tuesday, September 13, we focus on three crucial elements, which together play a determining role in the success of the fast-growing phenomenon of marketplaces: strategy, technology and talent.Lire la suite
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Get more out of your marketing budget with Marketing Mix Modelling
We’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.Lire la suite
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Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suite
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Ad Tech: Take your media strategy to the next level
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Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4. With Google Analytics 4, Google is committed to scalability, privacy-centric measurement, machine learning, and expanding the integration features of the platform. This makes the latest version of GA fully future-proof — as will you be, after reading this whitepaper.Lire la suite
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How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Lire la suite
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Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Lire la suite
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Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Lire la suite
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No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suite
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The 2023 summer holidays are behind us and it's time for organisations to set their budgets for 2024. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 15 tips to make your marketing and digitisation budget for 2024 smarterOr jump into the minigame first and collect gold coins in our virtual office building.Lire la suite
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The 2023 summer holidays are behind us and it's time for organisations to set their budgets for 2024. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 15 tips to make your marketing and digitisation budget for 2024 smarterLire la suite
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Marketplaces are a must for every consumer brand (even if you don't sell on one)
Marketplaces such as bol.com and Amazon have assumed an influential position in a very short time, gaining influence on how and where consumers do their shopping. Some brands have good reasons not to want to sell on marketplaces. But even then, you need to have a presence there as a brand.Lire la suite
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Are online (3D) product configurators already boosting your sales?
Product configurators are already an established part of many sales processes. Just think of interiors, furniture, cars and personalised (luxury) products. But did you know that you can use product configurators and 3D visualisation to boost your sales processes? It’s not just an added bonus, or technical wizardry that’s just there to impress, but real technology that converts leads.Lire la suite
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B2B e-commerce is still in its early stages in Europe
B2B e-commerce in Europe is in its infancy when compared to online sales on other continents, such as Asia and America. Hans Maltha, CCO of iO, believes we have a lot of catching up to do. He provides the necessary tips and tricks for a B2B organisation to be prepared and to make rapid progress.Lire la suite
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‘Amazon BE is a wake-up call for Belgian e-commerce’
Amazon’s arrival is no surprise – it’s the final Belgian chapter for Jeff Bezos’ ecosystem. The question was never if, but when we would be next – and it’s our turn right now. This clandestine Amazon announcement forces Belgian entrepreneurs to make an important e-commerce decision – one that could decide what the digital marketplace landscape will look like.Lire la suite
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The end of advertising cookie brings opportunities
Data collection and developments in legislation and browsers are hot topics in digital marketing. Safari and Firefox are blocking third-party cookies by default, and Chrome will follow in 2024 – with a market share of no less than 65%. We’ll walk you through the main developments and opportunities that these changes bring in this article.Lire la suite
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6 tips to get more out of your Google Business Profile
In our last blog about Google Business Profile, you learned about how to set up your Google Business Profile . Today, we'll dig a little deeper and Sieben will give you 6 tips to turn your Google Business Profile into a success story. Time to kick it up a notch.Lire la suite
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The ‘Coalition for Better Ads’ and its impact on your business
Advertising platforms worldwide are implementing a new policy outlined by the ‘Coalition for Better Ads’. This policy states that ad destination pages and advertisements must comply with certain international standards, the so-called ‘Better Ads Standards’. These standards aim to make improve the online user experience of consumers. But what does the implementation of the Better Ads Standards mean for your business and ads? Find out all you need to know in this blog.Lire la suite
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How to develop a first-party data strategy in 4 steps
The digital landscape is in constant motion. We’re in the midst of one of the biggest shifts of the last couple of years. The days of third-party cookies are numbered, consumer expectations keep changing, and data collection and privacy regulations are becoming more strict by the day. Some parts of the industry are sitting idly by, for now, but we believe that now is the best time for organisations to act. Start developing a strong first-party data strategy now, and get a head-start on your competition.Lire la suite
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Learnings from attending the Webcertain International Search Summit 2022
The International Search Summit is an event dedicated entirely to international search marketing topics and challenges. The event has provided us with tips, tactics and insights on how to improve online visibility in international markets and how to effectively engage your target audience across the world. As paid marketing specialists, we chose to attend the Paid Search track. Other tracks that were offered during this event were SEO and Content & Outreach. In this blogpost Team Advertising Amsterdam will take you though the most important learning we’ve had while attending the International Search Summit.Lire la suite
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Privacy prevails: Google discontinues Similar Audiences in 2023
Avid advertisers might already know, but for those who don’t: Google is discontinuing Similar Audiences in 2023. Do you feel a mild panic rising in your chest? There’s no need to worry. Read all about the impact of Google’s decision on advertising in this blog.Lire la suite
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Advertise on and grow with Twitch!
You probably know about Netflix and Spotify. But have you ever heard of Twitch? With nearly 140 million monthly users, Twitch is one of the largest streaming platforms in the world. And yet, it is also a very underused advertising channel. Meaning there are loads of advertising opportunities waiting for you to take advantage of them.Lire la suite
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d3con Hamburg 2023: What is the future of digital advertising?
At iO knowledge is at the heart of everything we do. Naturally that includes keeping our knowledge up to date with fresh learnings from key industry events. That's why our colleagues Xander Horvath and Joris Jans travelled to Hamburg in March 2023 to participate in d3con -- "The largest conference tackling the future of digital advertising", as they call it. Read on to learn more about their key learnings and takeaways.Lire la suite
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The Paid Search landscape: the latest developments
The rapid pace of developments in the digital world is not a new development. It’s up to us to keep up with these developments so that we can build future-proof strategies for our clients. That’s why the iO advertising team participated in a four-week PPC Masterclass with advertising gurus Bob Meijer and Miles McNair. PPC stands for pay-per-click, a collective term for everything connected with online advertising.Lire la suite
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Local SEO: optimise your online visibility
Local SEO is local search engine optimisation, a marketing technique that ensures that your company is found easily when potential customers search with local search intention. Local SEO is becoming more important and is therefore a huge opportunity for retailers with multiple physical locations.Lire la suite
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How to chart the marketing course using channel management
To make your online business run smoothly, there are several aspects you can focus on. Your channel mix is one of those aspects. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? With channel management, you will find answers to these questions.Lire la suite
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Conversion optimisation after Google Optimize: the end of an era?
CRO (Conversion Rate Optimisation) is important to generate more conversions from website users. However, Google will soon be taking its special CRO tool, Google Optimize, offline. So what are the alternatives?Lire la suite
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How do you develop distinctive marketing campaigns?
Marketing campaigns are becoming more standardised and less distinctive due to automation. Today, you have to differentiate your campaigns on a strategic and creative level, where we are still better than the machine. What impact does that have on marketing organisations?Lire la suite
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The importance of offline media in your media mix
Despite the increasing popularity of digital media, offline still plays an important role in the media mix for companies and brands. Offline media - also known as traditional media - such as print, radio, and TV, among others, is still a powerful way to share information with the public. A way of communicating that should not be underestimated. Why is offline media important to your brand? And how can offline and online media support your brand?Lire la suite
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Digital advertising is experiencing a metamorphosis
Now that third-party cookies are on their way out, companies have to start using their own data. Expert Jacob Eeckhout, who leads the Center of Excellence Marketing at iO, sees opportunities for many companies to build closer customer relationships after the initial panic. "When companies have to build campaign strategies using their own first-party data, their users can easily become less open. Transparency and control will restore trust between brands and consumers."Lire la suite
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Anchor your brand in your target group's culture with social media
The added value of social media is sometimes difficult for marketers to determine, apart from the results it has to offer the sales team. As a result, some tend to consider a 'must do', while it actually offers a wonderful way to gain a place in people's lives. The key is to identify your brand with the culture of your target audience, and for that, social works best. However, this requires a certain amount of courage from your brand.Lire la suite
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7 essential insights to help you determine your marketing budget for 2024
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, Glenn Weuts - Head of Marketing Technology at iO, shares seven marketing budget insights, with recommendations for how to determine your budget for 2024.Lire la suite
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Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Lire la suite
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8 tips to create the best Christmas campaign for your brand
It’s nearly Christmas. Well, almost… for us marketers, Christmas has already begun (we hope). Summer has just ended, autumn is in full swing, and all focus is on one of the biggest commercial peak periods of the year: the Christmas season. But what should your brand do to score big during the holiday season?Lire la suite
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2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Lire la suite
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2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suite
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4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suite
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Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suite
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Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Lire la suite
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The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Lire la suite)
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Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suite
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Dossier: Successful marketing budgets and plans in 2024
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Dossier
24 insights for 2024
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Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suite
Video
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suite
Case
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iO a aidé la société pharmaceutique MSD à créer deux campagnes de sensibilisation pour améliorer la communication entre les patients et leurs médecins. Apprenez-en plus ici.Découvrez ce case en détail
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Comment la personnalisation mène à une meilleure automatisation marketing
Grâce à un déploiement intelligent de la plateforme de marketing automation Selligent, iO a aidé la marque de vêtement à mener une stratégie digitale réussie.Découvrez ce case en détail
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De meilleurs leads et plus de ventes
Découvrez comment nous avons collaboré avec Toyota Material Handling Belgique pour booster les ventes en ligne d'équipements logistiques compacts et générer des leads plus qualitatifs.Découvrez ce case en détail
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Du beau matos pour l’association professionnelle Fedustria
En pleine crise sanitaire en 2020, Fedustria et iO ont collaboré à une campagne réussie, avec une maison parlante comme icône.Découvrez ce case en détail
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Un pont entre l’ERP et l’e-commerce
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Découvrez comment iO a aidé le service clientèle de MediaMarkt et lui a donné vie avec quatre chatbots différents en 2022.Découvrez ce case en détail
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Comment faire évoluer une stratégie de génération de leads grâce au marketing d'affiliation ?
Une stratégie de marketing d'affiliation réussie génère des leads et des conversions. Découvrez comment nous avons mis la théorie en pratique, avec succès, pour Philips.Découvrez ce case en détail
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Comment avoir de bons échanges avec les clients, hors ligne et en ligne ?
Leen Bakker voulait répondre aux messages en lignes plus vite, plus clairement et de manière plus pertinente. Les experts en conversation management d'iO sont venus à la rescousse.Découvrez ce case en détail
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Des campagnes créatives qui renforcent l’image de marque et réchauffent les cœurs
Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détail
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Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détail
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Comment générer plus de leads et optimiser le taux de conversion par audience ?
Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.Découvrez ce case en détail
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How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détail
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Comment faire passer en ligne une histoire claire qui génère du trafic vers votre site web quand vous représentez plusieurs entreprises ? Découvrez-le en lisant ce case.Découvrez ce case en détail
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Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.Découvrez ce case en détail
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Realising growth through marketing
Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.Découvrez ce case en détail
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Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détail
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Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détail
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WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suite
Stack
iO : votre partenaire Commercetools pour un e-commerce moderne
Boostez votre approche e-commerce et votre stratégie de vente avec iO et Commercetools.Lire la suite
Stack
iO & Criteo, une plateforme puissante et automatisée de publicité en ligne
Chez iO, nous travaillons avec Criteo : une plateforme avancée pour la publicité digitale et les campagnes ciblées et basées sur les données. Découvrez ce que nous pouvons faire pour votre organisation.Lire la suite
Stack
Meta Advertising – Facebook & Instagram
Nos +150 spécialistes de la publicité numérique qui savent comment intégrer les plateformes visuelles, telles que Facebook et Instagram, à votre mix média.Lire la suiteIndustry
Retail l iO
Comment iO comble le fossé entre votre commerce de détail et l'e-commerce ? En créant des solution retail hybrides personnalisées, flexibles et innovantes, qui donnent aux acheteurs le produit qu'ils cherchent, quand ils veulent.Lire la suiteNos expertises
Besoin d'une stratégie e-commerce scalable et rentable ? l iO
Connaissez-vous les règles du commerce en ligne ? Optez pour un partenaire expérimenté pour évoluer dans le monde du commerce électronique, en B2B ou B2C.Lire la suite
Nos expertises
Le marketing digital, pour une croissance en ligne mesurable l iO
L'expertise en marketing digital de nos spécialistes s'appuie sur une stratégie et des données claires. Découvrez comment nous vous aidons à booster votre business.Lire la suite
Nos expertises
Audit médias & performance : où en est votre marketing à ce jour ? l iO
Du contenu à la publicité en passant par les outils de tracking : avec un audit médias & performance, nos experts vous guident pour votre prochaine étape dans le monde digital.Lire la suite
Nos expertises
CLM and loyalty to reward regular customers
CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.Lire la suite
Nos expertises
Créez des publicités en ligne & hors ligne
iO vous aide à penser mettre en place des campagnes digitales efficaces. Nos experts développe votre communication en ligne et hors ligne.Lire la suite
Nos expertises
Atteignez et dépassez vos KPI grâce au marketing de performance et à iO | iO
Tirez le meilleur parti de vos campagnes publicitaires grâce au marketing de performance. Découvrez comment iO peut vous aider, de la stratégie et de la mise en place au suivi, en passant par l’optimisation.Lire la suite
Nos expertises
Pick the right advertising platforms and grow online
We have experience with all kinds of advertising platforms, like display, search, social, video, and affiliate. Make the right choices with our advice.Lire la suiteNos expertises
Marketplaces : quelle visibilité pour votre marque l iO
Les marketplaces digitales accueillent vos clients. Est-il temps pour vous de rejoindre la concurrence sur ce terrain ? iO vous apporte des conseils d'experts pour prendre un bon départ.Lire la suite
Nos expertises
Convince your target group with smart UX/UI design
UX/UI design can make or break the success of your web platform, application or campaign. How do you make it work? Read on and find out.Lire la suite
Nos expertises
Des publicités radios et TV sur mesure pour votre marque l iO
Utilisez la publicité radio et TV pour booster vos ventes et générer de la notoriété. Découvrez comment nous pouvons vous y aider.Lire la suiteNos expertises
Contenu et créations pour votre marque par de vrais experts digitaux l iO
Le contenu est un outil puissant pour le marketing et la communication. Nos experts savent tout faire, des pubs TV aux textes web, en passant par la vidéo et la photo.Lire la suite
Nos expertises
Contenu et créations pour votre marque par de vrais experts digitaux l iO
Le contenu est un outil puissant pour le marketing et la communication. Nos experts savent tout faire, des pubs TV aux textes web, en passant par la vidéo et la photo.Lire la suite
Presse
AI without measurable impact? Nothing more than an empty gimmick for your business
Lire la suite
Presse
iO donne de l’éclat à la Couleur de l’Année d’AkzoNobel « Tendre Cocon »™
Dans la phase de préparation, les experts en marketing digital d’iO se sont penchés sur l’optimisation des flux de la campagne sur et entre les pages web, les campagnes emailing et les applications mobiles.Lire la suite
Presse
iO named the most customer-focused digital agency in the Netherlands
Lire la suitePresse
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Lire la suite
Presse
iO appoints Marco Merola as Managing Director on Campus Herentals
Lire la suitePresse
iO launches magical end-of-year campaign for Brussels Airport
Lire la suite
Presse
Manna boosts brand awareness with a wink
Lire la suite
Webinar
Navigating the iOS 17 update for marketers
Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.Lire la suite
Webinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Lire la suite
Webinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Lire la suite
Webinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Lire la suite
Webinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Lire la suite
Webinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Lire la suite
Event
Content Marketing & Web Editing Congress - People for content, content for people
Will everything soon be done by AI? And how will we still speak to each other's hearts? Spoiler: the human touch remains crucial. That's why this year's Content Marketing & Web Editing Congress revolves around humans. Thursday, November 14, 2024, we will gather more than 300 content professionals from all kinds of industries and organizations around the theme: people for content, content for people. Are you also interested in creating - with the help of AI – high quality content with and for people? Don’t miss out, get your ticket today. Get your ticket nowLire la suite
Webinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Lire la suite
Event
Make your marketing future-proof by blending adtech and martech?
The convergence of Adtech and Martech marks a crucial shift in the world of digital marketing. Discover how leveraging these technologies leads to better results for your marketing campaigns at our event on October 15.Lire la suite
Whitepaper
5 common challenges in life sciences marketing
Given its vast expertise in the digital sphere of the broader life sciences industry, iO has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.Lire la suite
Whitepaper
Life Sciences and Marketing Automation
Once your organization has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realize the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.Lire la suite
Whitepaper
Selecting and deploying the right marketing automation platform
Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.Lire la suite
Whitepaper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Lire la suite
Whitepaper
All about inbound marketing with HubSpot
Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.Lire la suite
Whitepaper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Lire la suite
Whitepaper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Lire la suite
Whitepaper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Lire la suite
Whitepaper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Lire la suite
Whitepaper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Lire la suite
Whitepaper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 24) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 54 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Lire la suite
Whitepaper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suite
Whitepaper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Lire la suite
Whitepaper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Lire la suite
Whitepaper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhitepaper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Lire la suite
Whitepaper
Your channel mix only has value if you manage it effectively
To make your online business run smoothly, there are several aspects you can focus on. One of them is your channel mix. But how do you know if your mix is the right one? And do you stick to your initial choices or is it better to adjust your mix regularly? Channel management provides answers to these questions. Channel management involves monitoring and adjusting the entire channel mix of your business or client based on predetermined goals. You work on all aspects that ensure better results, at every stage of the funnel.Lire la suite
Whitepaper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Lire la suite
Whitepaper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suite
Whitepaper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Lire la suite
Whitepaper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Lire la suite
Whitepaper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suite
Whitepaper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Lire la suite
Blog
7 reasons you should choose Shopware 6 for e-commerce
Shopware 6 is a powerful and user-friendly e-commerce platform, where you can easily manage both your content and your commercial data. In this blog post, our Shopware expert Rune shares 7 reasons why he is so excited about the latest version of Shopware.Lire la suite
Blog
How furniture brand Pode benefits from a headless approach using Storyblok
Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.Lire la suite
Blog
Boost your SEO with structured data
How Google presents search results has changed a lot in recent years, with an increase in the use of snippets and rich results. The addition of structured data to your content helps Google to understand your website better. That improves your score and gives you more chance of achieving a place at the top of the search results. In this blog iO experts explain how you can make structured data work for your organisation.Lire la suite
Blog
Tokenisation and data interoperability: Digital drivers of tomorrow
At iO we use today’s insights to build the organisations of tomorrow. Lander Janssens and Kristof Bossuyt report on their visit to Web Summit 2022. They explain what tokenisation and data interoperability mean — and why organisations should switch their focus to it now.Lire la suite
Blog
Balancing your budget between brand building and performance marketing has never been more important
In our work with clients we see that there’s an increasing focus on effective, goal-oriented marketing communications. Data dashboards that show ‘more conversions’ and ‘more sales’ at a glance are preferred when reporting to the boardroom. But this carries a risk too. It might be a good time for brand managers to ask themselves: are the most obvious tactics also the most impactful ones?Lire la suite
Blog
Composable commerce: can it save traditional retailers?
In recent years, the gap in digital maturity between pure players (shops that solely operate online) and traditional retailers (that have a webshop and one or more brick-and-mortar shops) has grown. However, there is a solution for traditional retailers to close the gap. And that solution is composable commerce.Lire la suite
Blog
Découvrez les opportunités publicitaires de TikTok
L’équipe social advertising d’iO s’est rendue au siège de TikTok pour le premier workshop pour agences du Benelux. TikTok est le moteur de recherche de la génération Z et une plateforme innovante qui développe constamment de nouvelles fonctionnalités. Dans cet article, nous mettrons en lumière les idées et les opportunités les plus intéressantes que nous avons apprises.Lire la suite
Blog
How do you guarantee that innovation is successful in your organisation?
Exploring new markets, creating new revenue models, developing new products and solutions: there is consensus in most companies about the need for innovation. But guaranteeing the success of your innovation interventions is not a straightforward process. In this article we share 5 tips that you can use to increase the chances of your innovation process being successful.Lire la suite
Blog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suite
Blog
Why you should prepare your web shop in time for the upcoming holidays
Now that the pandemic is long past, both Belgian and Dutch consumers are once again finding their way to physical shops. Online shopping is also fully established, and well-known platforms are managing to seduce more and more consumers. Belgian and Dutch consumers are expected to order online significantly more often in the coming years than before 2020 — and this has not escaped the notice of many retailers. Even as the 2023 holiday season approaches again, many retailers are wondering what this year has in store. Besides Christmas, holidays like Black Friday, Cyber Monday, and Singles' Day are getting more and more attention in Belgium and the Netherlands. What does this mean for local retailers? We looked into it for you.Lire la suite
Blog
5 reasons your branded podcast won’t succeed
Two microphones, a recording device, a little jingle to top it off. Your branded podcast is ready to go viral, right? Not quite. Let’s discuss several pitfalls that come with creating a branded podcast, along with tips on how to avoid them.Lire la suite
Blog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Lire la suite
Blog
Get the latest updates from iO through our WhatsApp Channel
Yay! There's a new way to get bite-sized content and insights from iO. In the fall of 2023, Meta launched WhatsApp Channels in more than 150 countries - including ours.Lire la suite
Blog
With these new guidelines, Gmail will ensure a safer inbox in 2024
In February 2024, Google and Yahoo's new email guidelines will come into effect. These guidelines have to do with email deliverability and will be made mandatory by Google, unlike now. The guidelines will apply to all emails delivered to Gmail accounts — or, in other words, all emails to gmail.com email addresses and organisations using Google Suite as an email server. In this article, our email experts tell you everything you need to know about the new guidelines.Lire la suite
Blog
How to craft a brand name or tagline in 5 minutes (and whether it's the right one)
Seriously, it's done in no time. And we're about to show you how. The question is: is this what you want? In this blog post, you'll read how we do it at iO, you'll find some tips and tricks to apply on your own work and you'll start to grasp the added value of the human factor.Lire la suite
Blog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suite
Blog
15 Reading, listening, and viewing tips for the holiday season (and Beyond)
The end of December is list time. My colleagues at iO invited me to fill the last square of 24till24 with an inspiring list. December 24 is the last day of work before the Christmas holidays for many. That magical time of the year when the professional merry-go-round comes to a complete standstill. It isn’t just the time for family celebrations, it’s also the perfect moment to curl up on the sofa with a good book, a podcast, or a film. So, get into my personal list of the very best viewing, reading, and listening tips. Slide into the holiday season and keep the boredom at bay. Enjoy!Lire la suite
Blog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Lire la suite
Blog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Lire la suiteBlog
3 tendances du marketing de contenu pour 2024
La nouvelle année vient de commencer et les premières tendances sont déjà à nos portes. Plus important encore, les utilisateurs deviennent de plus en plus « libres » : ils se déplacent librement d'un canal à l'autre, à la recherche du contenu qu'ils souhaitent consommer. Il est donc plus important que jamais de garder un œil sur les tendances et d'en tirer pleinement parti. Après tout, elles offrent une occasion parfaite de faire preuve de créativité. Mais à quoi pouvons-nous nous attendre en 2024 ? Dans cet article, nous examinons trois tendances que vous pouvez commencer à utiliser immédiatement.Lire la suiteBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Lire la suite
Blog
3 idées précieuses sur le SEO de Friend of Search 2024
En tant que spécialiste du SEO, j'ai eu l'occasion d'assister à Friends of Search, une conférence renommée sur le SEO et le SEA à Amsterdam. L'événement attire au moins 600 visiteurs par an et garantit des conférences inspirantes, une cérémonie de remise de prix et un moment de networking. J'ai été immédiatement impressionné par l'expertise internationale présentée par les autres participants lors de cette onzième édition, qui s'est tenue le 21 mars 2024. Découvrez 3 informations précieuses sur le SEO qui m'ont marqué.Lire la suite
Blog
Export des données historiques - Universal Analytics
Date limite pour l'exportation depuis Universal Analytics : 1er juillet 2024. Après le 1er juillet 2024, il ne sera plus possible d'accéder à vos données dans Universal Analytics. Il est donc essentiel de prendre des mesures en temps voulu et de les exporter avant cette date. En exportant les données avant la fermeture de l'accès, vous pouvez conserver des informations précieuses, stocker vos données en toute sécurité et entreprendre tout autre action nécessaire. Il est conseillé de ne pas s'y prendre à la dernière minute, car vous pourriez rencontrer des obstacles, tels que des erreurs d'extraction ou des défis techniques. Pour éviter les problèmes potentiels, il est conseillé de transférer les données à temps dans un environnement où elles peuvent être stockées en toute sécurité. Vous pourrez ainsi les utiliser ultérieurement à des fins d'analyse ou de transformation. En agissant maintenant, vous pouvez vous assurer que vous ne perdrez pas vos précieuses données et que vous serez bien préparé·e pour l'avenir. Découvrez nos recommandations ci-dessous.Lire la suite
Blog
Le marketing de contenu est devenu de la communication (et ce n'est pas une bonne nouvelle)
Le marketing de contenu a-t-il encore du sens en 2024 ? Patrick Severein (Head of Content et stratège) se pose la question.Lire la suite
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suite
Blog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Lire la suite
Dossier
Dossier: Brands & society
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Dossier
Dossier: SEO strategy
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Dossier
Dossier: E-commerce
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Dossier
Dossier: Infinite Opportunities
Lire la suite
Dossier
Dossier: Cookieless future
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Dossier
Dossier: Video marketing
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Dossier
Dossier: Marketplaces
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Dossier
Dossier: Google Analytics 4
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Dossier
Dossier: B2B - Turning B2B challenges into solutions
Lire la suite
Dossier
Dossier: Marketing automation
Lire la suiteDossier
End of year & Christmas campaigns
Lire la suite
Dossier
Dossier: The Opportunity Report
Lire la suite
Video
Infinite opportunities: Tim Colman (Proximus)
Creative concepts can elevate a campaign, says Tim Colman (Head of Digital Communication at Proximus). He talks about the importance of creativity at every stage of the customer journey.Lire la suite
Video
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Lire la suite
Video
Infinite opportunities: Yannick de Bièvre (MediaMarkt)
MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).Lire la suite
Video
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Lire la suite
Video
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Lire la suite
Video
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentLire la suite
Video
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2024.Lire la suite
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suite
Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suite
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suite
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Lire la suite
Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suite
Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suite
Case
Combiner clicks & bricks grâce à une architecture sans tête
Case : une expérience utilisateur fluide grâce à une plateforme e-commerce headless prête pour l'avenir.Découvrez ce case en détail
Case
Le webshop B2B a repris du poil de la bête
Pour Flamingo Pet Product, nous avons développé une webshop B2B avec Shopware. Après quelques mois, celui-ci est un succès. Découvrez comment.Découvrez ce case en détail
Case
Plus de 300 boutiques sur une même plateforme d'e-commerce
iO a développé une plateforme de commerce en ligne B2B et une app uniques où plus de 300 boutiques de luxe vendent des articles de mode sur le même webshop.Découvrez ce case en détail
Case
Une plateforme de commerce B2B moderne
iO a développé une plateforme de commerce B2B Magento Open Source et un système PIM Akeneo pour le distributeur international SIBO Fluidra.Découvrez ce case en détail
Case
Des produits frais sur mesure avec un e-commerce adapté au client final
Nous avons développé une plateforme d’e-commerce personnalisée pour Délidis, fournisseur de produits frais en B2B, et ses clients finaux. Apprenez-en plus sur ce projet.Découvrez ce case en détail
Case
Un rêve pour tous les clients. Et maintenant pour les candidats également !
Nous avons aidé Carglass, le spécialiste de la réparation de parebrises, à développer une marque employeur pour les candidats et les employés. Apprenez-en plus ici.Découvrez ce case en détail
Case
Un soutien end-to-end pour le leader européen des vêtements de travail durables
Découvrez notre collaboration avec Havep, le leader européen des vêtements de travail produits de manière durable et respectueuse de l'environnement.Découvrez ce case en détail
Case
Construit sur le passé, tourné vers l'avenir : le rebranding d'Argo
Lisez la suite du rebranding du cabinet d'avocats Argo et découvrez l'ensemble des solutions digitales que nous avons utilisées pour y parvenir.Découvrez ce case en détail
Case
Une plateforme éducative de premier plan
Pour l'éditeur Zwijsen, nous avons développé une nouvelle plateforme en ligne qui fait office de site web, de webshop et d'outil de vente. Lisez la suite.Découvrez ce case en détail
Case
Une approche positive renforce l'image et le recrutement du syndicat
Pour la CGSLB, nous avons travaillé sur deux campagnes créatives et multiformes visant à renforcer l'image et le recrutement du syndicat libéral. Apprenez-en plus ici.Découvrez ce case en détail
Case
Une application web interactive avec navigation sur touchscreens HD
iO - Mise à jour et implémentation d’une navigation interactive sur des touchscreens HD pour les visiteurs du centre commercial Wijnegem - Shop Eat Enjoy.Découvrez ce case en détail
Case
How PLUS motivated teens to apply for jobs using targeted social campaigning?
Understanding and activating youth culture made a PLUS recruitment campaign a great success: 178 potential new PLUSSERS in 6 weeks.Découvrez ce case en détail
Case
Comment interagir en ligne avec des professionnels de l’éducation ?
Find out how we connected 78 editors and authors with hundreds of visitors through Zendesk to increase the quality of education.Découvrez ce case en détail
Case
Un nouveau webshop pour un distributeur à guichet unique
L'industrie automobile, ringarde ? Pas chez iO ! Découvrez comment nous avons mis en place une nouvelle boutique en ligne pour Pacauto.Découvrez ce case en détail
Case
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Découvrez ce case en détail
Case
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéaux
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéauxDécouvrez ce case en détail
Case
Comment lancer une nouvelle marque dans le secteur de la mobilité ?
iO et ARG "nous réparons tout, y compris votre humeur" - une collaboration pour renforcer la notoriété de la marque dans le secteur de la mobilité.Découvrez ce case en détail
Case
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Découvrez ce case en détail
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Découvrez ce case en détail
Case
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détail
Case
Comment exploiter les réseaux sociaux pour moderniser votre communication digitale ?
Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.Découvrez ce case en détail
Case
Comment donner vie à des années de savoureuse créativité ?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Découvrez ce case en détail
Case
Comment rendre les emplois au port attractifs ?
Nous avons créé une toute nouvelle plateforme d'emploi pour le Port d'Anvers-Bruges avec une campagne créative et multimédia. Apprenez-en plus.Découvrez ce case en détail
Case
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détail
Case
Trouver, personnaliser et commander le cadeau d’affaires parfait en un minimum de clics
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Découvrez ce case en détail
Case
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détail
Case
How we put Brussels Airport on the map with influencer marketing
iO propulse Brussels Airport vers de nouveaux sommets grâce au marketing d'influence. Découvrez comment.Découvrez ce case en détail
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détailPage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suite
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