The 2025 iO content calendar

“Create ridiculously good content – content that is useful, enjoyable and inspired.”

~ Ann Handley, Digital marketing & content expert.

Why share content?

Today, sharing online content is an essential part of every marketing strategy. It's the best way to build a relationship with your customers because it makes them feel like they are your top priority. People don’t just want to receive information; they also want to be involved in the whole business story. That’s why it’s important to communicate consistently with your target group, through the right channels. Online content is essential for this.

For example, you can use online content to keep people informed about the internal workings of your company, your products, and services. You can respond to important days or moments that are relevant to your company and customers. But creating content and coming up with interesting topics isn’t always easy. That is why we have listed the most important days, moments, and memories for 2025 in the iO content calendar. We hope this calendar will make the work of marketers and content creators easier and stay up-to-date throughout the year.

Note: a content calendar is a useful tool to encourage customer engagement but using your own corporate identity and tone-of-voice is just as important. Consistent communication helps to build your reputation as a reliable partner, while taking the wishes and needs of (potential) customers into account. Community building and management also remain important points of attention that have to be aligned with the content you share.