Get ahead of the curve: make digital accessibility your priority

There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.

In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.

Il y a une fracturee digitale entre les persona que nous utilisons en marketing et la population. En Belgique, l’écart est assez important : près de 50 % de la population est considérée comme numériquement vulnérable. Comment gérer cela en tant qu’organisation ? Comment s’assurer que les produits et services proposés n’excluent personne ? Cet article contient neuf conseils pratiques afin de vous guider vers l’inclusion digitale.  

How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.

In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.

Faut-il un visa pour votre destination de rêve ? Le camping sauvage est-il autorisé ? Le Gouvernement fédéral belge avait disséminé toutes ces informations sur de nombreux sites web. iO les a réunies sur une seule plateforme.

Discover how iO bridges the digital divide and promotes e-inclusion. We create accessible digital experiences and collaborate with partners to involve everyone in the digital society.

Discover how prioritising accessibility can transform digital presence and drive business success.

For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?

La langue joue un rôle important dans notre vie, c’est indéniable. Nous l’utilisons pour nous exprimer, pour communiquer avec les autres, pour penser et pour apprendre. Mais la langue est bien davantage qu’un simple outil. Car, souvent inconsciemment, elle contribue à façonner notre pensée et nos perceptions. C’est à partir de ce constat que le langage non genré, et notamment l’écriture inclusive, suscitent de plus en plus d’intérêt. Mais de quoi s’agit-il exactement ? Et pourquoi, en tant que marque ou organisation, devriez-vous envisager d’adopter une écriture non genrée ?