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White paper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.
But how do you keep ISPs and MBPs happy? When do you get that “spam stamp”? And why is a strong communication strategy the basis of a superior email deliverability? Our expert, Steven Van Duyse, will walk you through the basics of email deliverability and give you a few key pointers on how to obtain that desired spot in your target audience’s inbox. In addition to that, Jan Schapmans, a Selligent expert, will show you how you can use Selligent Marketing Cloud’s tools to improve your deliverability.
The sad history of spam
How ISPs protect your target recipient’s inbox
Important terminology
How to improve your email deliverability
How email deliverability is linked to a strong communication strategy
Selligent Marketing Cloud and deliverability
Even if everything is set up perfectly and you follow all the rules, things can go wrong. Therefore, it is important to keep track of stats and take appropriate actions when important variations occur.
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