Why use AdTech?
AdTech is changing the way we advertise by making the best use of your data. And in the cookieless era, first-party data is worth its weight in gold. GlobalData estimates that the adtech industry will grow from $438 billion in 2021 to $1 trillion in 2030. Investing in AdTech helps you optimise your own data, so that your brand can be more relevant to your consumer.
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AdTech: Increasing More Than ROIs
AdTech offers companies unprecedented opportunities to refine their marketing strategies and make them more efficient in the cookieless era. After all, AdTech ensures that consumers see the right message at the right time. By investing in the right tools and data strategies, businesses can not only be more relevant to their consumers, but they also enjoy more control and insight into their marketing efforts.
AdTech: the possibilities
The Ideal AdTech Stack
The ideal AdTech stack varies by company, but it's essentially made up of three components:
Ad Server: This is where you make your creations.
DMP (Data Management Platform): This is where you store and analyse your data.
DSP (Demand-Side Platform): This is where you link creations and data and serve them to the consumer.
At iO we work with the largest platforms such as Adform, DV360 and Xandr, ...
AdTech Challenges
Data strategy: A good data strategy is essential so that you can manage the data you collect effectively.
Break down silos: Let your agencies work together or choose one agency to break down the silos between media channels. Internally, your teams also need to work together to amplify campaigns.
Curious about how AdTech can help your business grow? Contact us to find out how we can strengthen your marketing strategy.
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Eli Ivens - Head of Media Services
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