Social brands: making measurable business impact

From a strong brand to measurable growth through socials

Without socials, you’re not participating. Consumers expect you to be where they are, to participate with them, and to understand them. For many brands, this is a serious shift. From being on socials to doing socials. To becoming an authentic social brand. Humanity is more important than ever. And that sounds simple, but it's surprisingly difficult. To be successful you have to think and act from a different perspective than you are used to. At iO, we understand this and we will help you to build your presence as a social brand and measurably grow your business.

Brands we are co-building on social

How is 'De Kindertelefoon' increasing its online reach through clever and creative use of TikTok?

Read the case →

Building blocks of social growth

Shooting great photos and editing beautiful videos. This is how we attract attention, as it should be on socials. But when you consider that a consumer only remembers 4% of the 5,000 commercial messages they see per day, attention alone is not enough. That is why we continue to stimulate with the right message at the right time, in all forms. We ensure that we offer an experience. And that's how we make an impact on your brand and business. With a tailor-made plan every time.

Would you like free advice on how to grow your brand on socials?

With the social health scan, you get rapid insights into your brand’s opportunities for growth on socials.

Request your social health scan

We live on socials. Did you know...

5,000

ads or commercial messages we see a day. Of this, we only remember 4%

14.3 million

Dutch people use social media, and we spend almost 2 hours a day on it

67%

use live chat or social to contact organisations

89%

consider having a response within 1 hour to a first request is important

33%

of Dutch people shopped on social media in 2023. An increase of 22%

Brands that attract attention

Building a connection with your audience starts with understanding who they are and what makes them happy. After all, liking something is where it all begins. In collaboration with Kia Netherlands and PLUS, among others, we strengthen their bonds with their customers and target groups and build the growth of their business with socials. Be inspired with a selection of the content we created.

All expertise under one roof

Socials put you in touch with your audience. But if your socials contribute to the growth of your brand, they are also in contact with your business. At iO, we have all the expertise in-house to create the perfect blend to grow your brand. Strategy, technology, data, content, creation and marketing: we work closely with you, on your brand and customer experience. Putting you and your customers and first.