Build a scalable e-commerce machine with Adobe Commerce
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The global e-commerce market is growing rapidly. According to the American business magazine Forbes, its value was approximately $5.8 trillion in 2023, and if this trend continues, it will rise to around $7.9 trillion by the end of 2027.
Even more staggering figures: 2.7 billion people shop online. 34% do so at least weekly. 1 in 5 purchases is made through one of the 28 million webshops worldwide.
Conclusion: a powerful, scalable e-commerce platform is no longer a luxury, but a strategic necessity.
Implementing and configuring such a platform to your specific requirements requires the necessary knowledge and expertise. Many e-commerce platforms get stuck as soon as your processes become more complex, for example, when your business grows and you want to implement additional websites, languages, or features.
As an Adobe partner, we help organisations like yours overcome barriers with a future-proof commerce architecture built on Adobe Commerce.
Adobe Commerce (formerly Magento) in a nutshell
When Adobe acquired the Magento e-commerce platform a few years ago, it was renamed Adobe Commerce. Or rather, the Magento brand name remained for the free (open source) version of the platform; Adobe Commerce became the paid version with all the features.
Now, should every brand that takes itself seriously adopt Adobe Commerce?
No, a standard webshop platform is sufficient for many companies. But if you work in a complex B2B or B2C environment, Adobe Commerce offers the ideal solution. Because it provides scalable, flexible, and high-quality online store solutions for companies that want to realise their digital commerce ambitions. Such as: robust architecture, extensive customisation options, and seamless integrations.
All these qualities have ensured that Adobe Commerce has been recognised as a leader in the internationally renowned research and advisory firm Gartner’s “Gartner® Magic Quadrant™ for Digital Commerce” report for many years in a row.
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When to choose Adobe Commerce, and when not to?
Your organisation will benefit from Adobe Commerce when ...
you are reaching the limits of your current platform
you have complex B2B or hybrid B2B/B2C processes
you need custom integrations with ERP, CRM, or PIM systems
you want to manage multiple storefronts, languages, or currencies
you need a scalable architecture for further expansion
you have plans for significant growth
Typical use cases include, for example, some customers automatically receiving specific prices when they order from you, or having complex approval processes – an employee can order from your webshop but still needs to get the green light from their manager. Or customers who want to order products in bulk. This is a piece of cake for Adobe Commerce, but standard platforms usually cannot offer that level of complexity.
As your business grows, your platform should grow with it and remain as convenient for your customers. Where standard platforms run into technical limitations, for example when you want a headless commerce architecture for omnichannel experiences, Adobe Commerce opens doors.
Choosing a platform other than Adobe Commerce is better if you ...
are just starting out with e-commerce
have a limited product range
mainly want online visibility without complex flows
are working with a small budget
In the latter cases, customisation is not necessary; you can safely rely on a standard solution such as Shopify. Want to get the most out of it? Read here how we, as a Shopify Partner, help you build the best user experience.
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The 3 main advantages of Adobe Commerce
Adobe Commerce in three words? Conversion, conversion, conversion. After all, AI-driven personalisation helps your customers find their way to relevant products faster.
But if we leave that important end goal aside for a moment, these are the three main advantages:
1. Maximum flexibility
The platform is fully customisable to your business model and processes. Complex integrations with ERP, CRM, and PIM systems, advanced discount systems, cross-sell/up-sell features, customer segmentation, or targeted marketing campaigns —anything goes. That’s Flexibility with a capital F.
2. Advanced B2B functionality
Unique capabilities for complex B2B processes, including customer-specific pricing, approval workflows, bulk orders, and integrated payment solutions that standard platforms cannot handle.
3. Enterprise scalability
The platform grows seamlessly from startup to large international operations. A single central environment where you can work with different online stores, in different languages, and with multiple currencies.
Additional benefit: Adobe continuously invests in further development, adding new features and modernising the architecture, with the platform available as an on-premises, PaaS, and SaaS solution to meet different organisational needs.
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Architecture and features of Adobe Commerce
Plug-ins for extra features
Thanks to the modular system, you can easily add functionality without modifying the core code, opening endless possibilities and avoiding problems when upgrading your platform.
Scalability and performance
During busy periods, such as Black Friday, Adobe Commerce offers surge capacity, which provides temporary extra server space, as well as native stress testing tools that enable the platform to detect bottlenecks before they have an impact, allowing you to stay ahead of them. The modular architecture allows you to scale individual services without affecting the entire system.
Seamless integrations
The most crucial integrations are those with PIM (for product import) and ERP (for order processing). By linking Adobe Commerce to those systems, web shop administrators can simply modify products in their own system: changes are then automatically transferred to the platform. And when someone places an order via the platform, it is automatically transferred to their own ERP system.
Security and compliance
Enterprise-grade security with PCI DSS certification, automatic security scans, a native Web Application Firewall (WAF), and supported data security in accordance with GDPR and HIPAA-Ready legislation. It also follows OWASP guidelines with regular mandatory security patches.
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Why choose iO as your Adobe Commerce partner?
Strategy + technology in one team
We combine business insight with technical expertise. That means we not only build, but also advise on architecture, scalability, and roadmap.
End-to-end guidance
From analysis and implementation to integrations, optimisation, and support.
Certified specialists
Our team consists of certified developers and solution specialists with in-depth platform knowledge. We are also a Hyvä partner, the leading front-end theme often used with Adobe Commerce.
Flexible hosting options
There are two hosting options: Adobe can provide the hosting (PaaS model), or we can do it (on-premise). In the latter case, we often opt for AWS.
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CASE: Scalable e-commerce solution for Favorite Gifts
Favorite Gifts is one of our e-commerce customers and a perfect example of the power of Adobe Commerce. Customers can choose from a portfolio of more than 5,000 unique promotional products, which they can then have customised with a logo, for example. The company processes more than 100,000 orders annually from five separate brand sites (including Van Helden, Eurogifts, and Giving Europe), all of which are managed from a single platform.
Here are the main advantages:
complex product configuration: customers can configure very specifically which colours, printing techniques, and positions they want on their promotional gifts
visual design tools: customers can easily create their own designs
multi-brand operation: if a new feature is introduced, all brands automatically benefit from it
international logistics: the platform facilitates smooth production and shipping from Poland
B2B and B2C channels: you can order as a private individual or as a company, thanks to the customer-specific environments
API integrations: other webshops can place orders automatically
Ready to make your e-commerce platform future-proof?
Find out if Adobe Commerce is the right choice for your organisation. Our specialists will analyse your current setup, growth plans, and technical needs and give you concrete advice.