About Spotler Group
Spotler Group is a Dutch organisation developing advanced marketingtools such as:
Spotler Engage (formerly OBI4wan): webcare, chatbots, and media monitoring;
Spotler Activate Search (formerly Sooqr): Sitesearch for e-commerce;
Spotler: E-mail marketing automation;
Spotler Activate (formerly Squeezely): Customer Data Platform.
How the tools of Spotler Group help you
As a valued partner of Spotler Group, our team of experts is always ready to assist you. We're happy to support in the following areas:
Questions about Spotler? Let’s talk.
Request a scan
Are you already using one or more of the Spotler Group tools, but are you curious whether you are getting the full potential out of it? Then ask us for a scan with no obligation.
In this scan, we check on more than 20 points whether you are getting the most out of your CDP, site search or e-mail platform and discuss the findings in an online meeting. All we need are your details and temporary access to your account.
These companies trust our Spotler Group expertise
Verf.nl: E-commerce personalised and effective
For verf.nl, iO created a strategic e-commerce personalisation programme aimed at both consumers and business buyers. With Spotler Activate, Spotler Activate Search and personalised emails, verf.nl's conversion rate was increased by more than 30% within three months, while sales increased by almost 40%.
The success lay in accurately identifying business customers who were interested in professional paint brands like Sigma. These users were paired with Sigma experts for personalised advice. Moreover, strategically displaying additional guarantees, at the right moments in the buyer journey and for the right target audience, led to a significant increase in conversion. This was effective both on desktop and mobile.
UNICEF.nl: One-time donors to structural support
For UNICEF Netherlands, iO set up a content personalisation programme aimed at converting one-time donors to regular donors. iO used Spotler's platform to re-target visitors, who came through campaign sites and had not yet donated, upon their return to the website.
These personalisations recognised visitors from specific campaigns and reminded them again of the ongoing campaigns, both through the navigation and on the website itself. This resulted in an increase in repeat donations and more engagement from the target audience.
Competence Factory: Targeted offers and loyal customers
Competence Factory benefited from iO's implementation of a personalisation platform based on Spotler Activate, Spotler Activate Search and Spotler Mail Plus. The existing CRM system (Filemaker Pro) was linked to the Spotler CDP, enabling advanced personalisations.
Through this link, Competence Factory was able to offer training courses from clusters not attended to existing customers, and highlighted last-minute discounts via emails and on the website. Visitors who did not yet have an account were also referred to the loyalty programme, leading to higher customer retention.
Using Spotler technology, iO has proven that targeted personalisation campaigns lead to substantial growth in conversion, revenue and customer loyalty. Whether in e-commerce, non-profit or education, the possibilities of personalisation with Spotler are endless and deliver concrete results.
Eddy Boeve, Senior Conversion Rate Optimisation Specialist - iO
Why you benefit from our partnership with Spotler Group
You've got a team of skilled iO professionals ready to assist you, eager to share and apply their vast knowledge and expertise in digital marketing to help you reach your objectives. We collaborate closely with the Spotler Group, staying up-to-date with the latest trends and industry best practices. This collective expertise allows us to offer personalized guidance to our clients, crafting and implementing effective marketing strategies. Being a partner of the Spotler Group also grants us direct access to their support team and training sessions, assuring you top-notch assistance for any technical concerns or inquiries you may have.
How can we be of service?
Already aware of your needs? Or do you have a specific question in mind? Let us know using the form below – or pay one of our campuses a visit!
