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If you use Microsoft Ads for clients in the European Economic Area (EEA), you need to consider the latest regulations. Just like Google, Microsoft now has its own Consent Mode solution, which is being implemented under pressure from European legislation. Haven't implemented Microsoft Consent Mode yet? Make sure you do so before May 5, 2025, otherwise Microsoft will pause your ongoing advertising campaigns. This will directly impact your traffic and consequently your revenue.

What will the job of a copywriter or content marketer look like in 10 years from now? Even ChatGPT and the likes can't give us a clear answer. But one thing is certain: by then, AI will be a key part of the way we work. In this blog post, we'll explore how AI can help you create amazing — and yes, human — content and the benefits of having a custom AI assistant to help you.

Is there still room for narrative podcasts now that Spotify has shifted their focus to video? Yes, argues Jordy Hubers, Podcast Creative at iO, especially for brands.

iO and insurer Hiscox are responding to classic car enthusiast’s love and passion with content.

Implementing a content supply chain allows businesses to significantly cut operating costs while delivering impactful messaging across all platforms. Optimising your content production processes is crucial not only for saving time or improving lead quality through personalised content but also for reducing production costs and boosting returns from strategic investments. To achieve this, marketing teams need to maximise resources and ensure their content production operates seamlessly.

Your campaigns are generating conversions and new leads are flowing into your CRM. That's a good thing. However, you also want to know which leads are genuinely interested in your offering. HubSpot's new lead scoring model can help you find out.

Consumers and clients increasingly expect brands to understand their unique preferences and engage with them on a highly personalized level. For businesses, particularly those managing multibrand, multilingual portfolios, this means rising to the challenge of creating hyper-personalised content at scale. Enter the content supply chain: an approach that will help teams to efficiently address these challenges.

Data-driven marketing offers the opportunity to target your audience in a more precise and effective way, on every channel and at every touchpoint. To take advantage of these opportunities, everyone in your organisation needs to have access to consistent and accurate customer data. In this white paper, you'll learn how Customer Data Platforms (CDPs) address this challenge and help your business put your customers at the heart of everything you do.