Digital Marketing Domain Lead – Marketing Automation
- Campus Sofia
- Senior
- 40 hours
- Expertise:
- Skills: Marketing automation, Brand, Campaign & Marketing strategy, Adobe Marketo, Stakeholder management, Proactive attitude, Coaching, Digitale campagnes, Adobe Campaign
- Employment: Employed
- What you'll do
- Your qualities and skills as Digital Marketing Domain Lead – Marketing Automation
- What’s in it for you
- Get to know iO
- What your colleagues say
- Your application, step by step
What you'll do
We are seeking an experienced Digital Marketing Domain Lead to join our team. In this role, you will elevate our Marketing Automation service portfolio and transform complex business needs into actionable marketing solutions for our multinational clients.
Are you passionate about marketing automation and ready to drive important initiatives for major brands? Do you excel at turning business needs into actionable service designs? If you're a strategic thinker who balances quality, flexibility, standardization, and speed, we have the perfect role for you!
The Role
As our new Domain Lead – Marketing Automation at iO, you'll connect marketing strategies with implementation, enabling smooth execution of important email marketing activities. As the product owner for your service portfolio, you'll ensure it delivers measurable business value while balancing quality, flexibility, standardization, and speed.
You'll develop and improve the service portfolio for email marketing. You'll identify key business drivers and transform them into comprehensive service designs and improvement initiatives. Your work includes creating service catalogue structures, developing quality metrics, and establishing documentation standards that ensure consistency and capture valuable insights for ongoing service improvement.
Within your domain team, you'll establish excellence as the standard. You'll provide context for the team to excel, while coaching and sharing insights with team members. You'll manage demand processes, prioritizing competing requests and balancing urgent needs against long-term strategic planning to ensure good resource allocation and delivery timelines.
You'll align stakeholders across a multinational environment with multiple brands, products, and countries. By working with international marketers, IT professionals, analytics specialists, and legal advisors, you'll ensure delivery priorities stay aligned with business objectives. You'll implement service excellence frameworks through clear governance models and comprehensive SLAs.
Your attention to detail and forward-thinking approach will help you drive continuous improvement with measurable outcomes, creating paths for service innovation. At iO, you'll join a team of specialists driven by curiosity and ambition, with many opportunities to grow as a key player within our dynamic multinational client network.
Your qualities and skills as Digital Marketing Domain Lead – Marketing Automation
What we're looking for
Relevant academic background: Master's degree in Marketing, Business Administration, Technology, or related field.
Experience: 5+ years as a Digital Marketing expert, with deep expertise in Marketing Automation.
Service management know-how: Working in an operational service organization is a plus.
Stakeholder management: Expert in managing relationships across diverse business functions.
Leadership skills: Ability to lead and provide context without hierarchical power; dares to give direction.
Proactive & curious mindset: A forward-thinking professional with natural curiosity and analytical mindset.
Strategic implementer: A skilled communicator who translates complex concepts while balancing strategic thinking with practical implementation ("thinker and do-er").
Sets boundaries: Skilled at establishing, communicating, and maintaining clear operational boundaries.
Fluent in English: C1 level proficiency, both written and spoken.
What you can expect from us
• Community: 1800+ inspiring colleagues across iO's campuses in Bulgaria, Belgium, the Netherlands, Sweden, and Denmark.
• Hybrid work mode: Flexibility to work from home or the office. Most colleagues work 2 days in the office.
• Career growth: Dedicated training programs, coaching sessions, and knowledge-sharing events to fuel your development.
• Career opportunities: Plenty of advancement opportunities to other positions.
• Work-life balance: 26 paid annual leave days, additional health and dental insurance, food vouchers, and public transport or fuel allowances.
• Dynamic workspace: A modern office near "Mall of Sofia" that fosters creativity, connection, and collaboration.
• Wellness perks: Sport cards, mobile device reimbursement
• Social activities: Team sports, Thursday evening gatherings, movie nights, and occasional
seaside working weeks.
About Us
Our Sofia campus is more than a workspace—it's a place to collaborate, create, and grow. With over 20 years of experience delivering innovative solutions, we work in self-organizing teams and maintain frequent collaboration with iO's other European campuses. iO is proud of its
people-first, non-hierarchical culture, which supports employee flexibility and creativity. Our coaching programs and open, friendly atmosphere help each team member advance personally and professionally. Ready to make a difference in the world of marketing automation?
- #LI-Hybrid
What’s in it for you
26 days of vacation days
Based on a 40-hour work week, you have 26 days of paid leave.
Additional health and dental insurance
Covering patient and outpatient care, health and dental care, reimbursement of costs for prescribed medicines, pregnancy and birth coverage.
Hybrid working
A good work-life balance is super important. Together with your team, you’ll decide when and where you work.
Healthy office snacks and specialty coffee
At our campus, we provide fresh fruits, healthy snacks and specialty coffee beverages throughout the day.
Personal training budget
Each year, you’ll get a budget of €3,000 to develop yourself, in your profession or as a person, through training, events, or courses.
Celebrating together
If there’s something to celebrate, we know how to party! From time to time, the party team at your campus will organise the best (theme) parties.
Get to know iO
What your colleagues say
Pop talks, pair programming and even UNO? That's how Maaike leads a team at iO.
Maaike Hellemans
Technical Lead Java
From SEO expert to content strategist and - today - a copywriter. Experience Pieter's growth story at iO.
Pieter Moons
Copywriter
Refreshing perspectives mean Ronald learns something new every day.
Ronald van der Horst
Lead Software Developer
Nakita feels fully supported in her professional development at iO.
Nakita Verbruggen
Teamlead Campaigning
For Lennard, it’s the fact that iO supports open source that’s an extra dimension to his work.
Lennard Swaneveld
Senior Drupal Developer
Mariam on the best parts of her jobs. Personal connections, rewarding work and great collaborations.
Mariam Gooijer - Berrezzouk
Corporate Recruiter
For Marleen, continuous change and evolution are an important part of her iO career.
Marleen van den Brand
Designer
Marcel’s insatiable curiosity for LEGO leads to eye-opening workshops.
Marcel de Jong
Digital Strategist
After an inspiring meeting with Klaas, Lars takes a surprising step in his iO career.
Lars van Tulden
CRO consultant
Patrick and his team set up a team hackathon in search of innovative solutions.
Patrick de Bie
Software Developer
Your application, step by step
Working together, making an impact and growing: it all starts with the right connection. That's why we'd like to get to know you and want you to get to know your future colleagues too.
Let's get to know each other
We like to act quickly. If we can sense a match, we'll get in touch soon for a virtual introduction. This way, both you and we can see if there's a good fit.
Come say hi
How can your knowledge, skills and experience shine at iO? During a conversation with your future team lead, we’ll discuss interesting opportunities for you in our blended agency.
Meet the team
There are many people here who’d love to meet you! Your potential colleagues will join us at the table. And of course, you'll get a full campus tour.
Join the team!
Are we all excited? Congratulations! Go ahead and sign that contract. Together, we'll discuss the practical details and ensure you have everything you need to get started at iO.
FAQ
Apply now
Ready for an exciting career at iO? Apply using this form or through LinkedIn. We’ll contact you soon.