Senior Marketing Automation Expert

  • Campus Sofia
  • Senior
  • 40 hours
  • ExpertiseMarketing
  • Skills
  • ContractEmployed
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What you'll do

Are you passionate about marketing automation and ready to drive high-impact initiatives for major brands? And are your analyzes and advices worth gold for any partner with major marketing ambitions? If you're a data-driven professional with a flair for technology and strategy, we have the perfect role for you!

The Role

As our new Subject Matter Expert – Marketing Automation at iO, you'll connect the dots between marketing strategies and tech implementation, enabling seamless execution of high-stakes email marketing activities. Instead of creating campaigns or building new technology, you’ll be the expert ensuring they operate smoothly together. From preparing large, multilingual campaigns troubleshooting with IT to resolving tool malfunctions, you’ll dive into analytics and collaborate closely with clients and your domain team to deliver flawless execution.

In this pivotal role, you'll become an expert in email marketing platforms like Marketo and Adobe Journey. Within your domain team, you’re responsible for setting a high quality standard for all email marketing activities the client is planning. Your expertise will help establish a high standard for all email marketing activities, and you’ll share insights with junior team members. You document processes, to ensure the team’s consistent, top-tier quality. Your detail orientation and proactive mindset make you a solutions-driven leader who’s trusted and valued by team members and clients alike.

Your work will center on a dynamic multinational environment, involving complex marketing for multiple brands, products, and countries. Expect to interface with international marketers, IT professionals, analytics specialists, SEO experts, brand managers, and legal advisors.

With a robust background in Marketing Automation, you’re the trusted advisor to our clients, helping to streamline their marketing systems and elevate their automation processes. Your inquisitive nature and problem-solving skills will enable you to develop strong partnerships, know the client’s business inside out, and deliver impactful solutions that take their marketing automation capabilities to a higher level. Together with our internal and external teams, you’ll ensure these solutions are not only conceptualized but also made operational.

At iO, you won’t work alone—you’ll join a team of specialists driven by curiosity and ambition. With ample opportunities for learning, support, and growth, you’ll evolve as a key player within our multinational client network.

Your qualities and skills as Senior Marketing Automation Expert

  • Relevant Academic Background: Degree in digital media, multimedia, communication, or a related field

  • Experience: 5+ years as a Digital Marketing expert focused on Marketing Automation, with a track record of boosting quality, efficiency and knowledge

  • Platform Expertise: Proficiency in enterprise email management platforms (Marketo, ACS, AJO, etc.) and a deep curiosity to master new tools

  • Service Management Know-How: Experience with JIRA Service Management or ServiceNow is a plus

  • Cross-functional Collaboration: Strong ability to bridge communication across product owners, IT, and various stakeholders

  • Curiosity and Insight: A proactive learner who thrives on understanding processes thoroughly to maintain smooth operations

  • Fluent in English: C1 level proficiency, both written and spoken

  

What You Can Expect From Us

  • Community: 1800+ inspiring colleagues across iO’s campuses in Bulgaria, Belgium, the Netherlands, Sweden, and Denmark

  • Hybrid Work Mode: Flexibility to work from home or the office

  • Career Growth: Dedicated training programs, coaching sessions, and knowledge-sharing events to fuel your development

  • Work-Life Balance: 26 paid annual leave days, additional health and dental insurance, food vouchers, and public transport or fuel allowances

  • Dynamic Workspace: A modern office near "Mall of Sofia" that fosters creativity, connection, and collaboration

  • Wellness Perks: Sport cards, mobile device reimbursement, and the option for paid standby

  • Social Activities: Team sports, Thursday evening gatherings, movie nights, and occasional seaside working weeks

People discussing at a table

What’s in it for you

26 days of vacation days

Based on a 40-hour work week, you have 26 days of paid leave.

Additional health and dental insurance

Covering patient and outpatient care, health and dental care, reimbursement of costs for prescribed medicines, pregnancy and birth coverage.

Hybrid working

A good work-life balance is super important. Together with your team, you’ll decide when and where you work.

Healthy office snacks and specialty coffee

At our campus, we provide fresh fruits, healthy snacks and specialty coffee beverages throughout the day.

Personal training budget

Each year, you’ll get a budget of €3,000 to develop yourself, in your profession or as a person, through training, events, or courses.

Celebrating together

If there’s something to celebrate, we know how to party! From time to time, the party team at your campus will organise the best (theme) parties.

Get to know iO

2,200+
colleagues
13
campuses
4
countries
25
nationalities
10+
awards in the past year
growing, learning and challenging yourself

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Your application, step by step

Working together, making an impact and growing: it all starts with the right connection. That's why we'd like to get to know you and want you to get to know your future colleagues too.

  • Woman listening

    Let's get to know each other

    We like to act quickly. If we can sense a match, we'll get in touch soon for a virtual introduction. This way, both you and we can see if there's a good fit.

  • Woman smiling during meeting

    Come say hi

    How can your knowledge, skills and experience shine at iO? During a conversation with your future team lead, we’ll discuss interesting opportunities for you in our blended agency.

  • People brainstorming at a table with papers

    Meet the team

    There are many people here who’d love to meet you! Your potential colleagues will join us at the table. And of course, you'll get a full campus tour.

  • Woman sitting on a ball

    Join the team!

    Are we all excited? Congratulations! Go ahead and sign that contract. Together, we'll discuss the practical details and ensure you have everything you need to get started at iO.

FAQ

iO is a blended agency. Our experts in strategy, technology, data, content, creation, and marketing work in blended teams to create unforgettable brand and customer experiences together.

For some roles, an assesment or business case is part of the application process. If so, we’ll of course inform you during our virtual introduction.

All teams are part of a specific campus, but you’re more than welcome to work on other campuses too. You can discuss with your team when and where you’d like to work.

The fact that iO is a blended agency offers numerous benefits for your career path. You will learn and grow thanks to the vast diversity and expertise of your colleagues and the challenging collaborations with our clients. Moreover, you can shape your future yourself. With our extensive training opportunities, development paths, and personal attention, everything is in place for a thriving career.

Apply now

Ready for an exciting career at iO? Apply using this form or through LinkedIn. We’ll contact you soon.

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