Blended agency iO partners with Maastricht University (UM) to improve central content and digital user experience. The result? A website with a new look, intuitive navigation, and rewritten content. The optimisations have recently successfully gone live.
Ask Maastricht University
In the 23/24 academic year, after strategic exploration, UM decided to optimise its central content. The aim was to reach its various target groups, make information easier to find, and present content in a more visually appealing way. iO won the tender and worked together with UM to shape the optimisations.
Blended approach delivering the best results
After an extensive kick-off, UX and UI designers and content strategists from iO, together with UM, made an inventory of the wishes for the central content and tested them against the needs of UM’s target groups of prospective and current students. With the insights gathered, iO sharpened the user interface and user experience – for desktop and mobile. iO created new designs for the homepage and landing pages, developed a new navigation structure and (re)wrote content in Dutch and English. iO then built the pages in UM's content management system and published the new and rewritten content while taking care of the redirect plan.
Bianca Troisfontaine, Editor-in-Chief maastrichtuniversity.nl and Project Lead:
"We are very satisfied with iO’s support, professionalism and expertise. The flexibility, the strategy, the hard work and the inexhaustible energy were worth their weight in gold in this project. We are very proud of the end result."
About iO
iO is a blended agency. We bring together talent in marketing, technology, content, strategy, and creativity. With our belief that "experience is everything," we help our clients provide their target audience with rich and relevant brand experiences. Our track record includes helping strong brands such as Audi, Brussels Aiport, Efteling, Eneco, Fiberklaar, and Worldline grow.
Established in 2005, iO operates locally and internationally, serving companies, organisations, and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark, and Bulgaria. iodigital.com