

Case
How to optimise and increase the conversion rate in specific target audience groups?
Every year, Beobank calls on the expertise of iO's Digital Marketeers to develop a brand new media plan for its social network channels (Facebook, LinkedIn, Instagram and TikTok). The objective? To maximise lead generation and increase the conversion rate for the brand's various audiences.
In its briefing, the bank specified that it wanted complete flexibility and ongoing optimisation, while complying with the many legal constraints associated with the banking sector.
Results
iO set up an A/B testing system, comparing different versions of the same publication to identify the one with the best performance.
As a result, every campaign launched by Beobank now offers complete flexibility and is optimised through A/B testing to maximise ROI.
By tracking this daily, iO succeeded in increasing the conversion rate by 15% and boosting lead generation.
Increase the number of leads in Beobank's 18 annual campaigns, from attracting potential investors and customers, to boosting bank card orders.
To achieve this goal, iO identified the bank's various target audiences and p u t in place strategies that could be adapted on a day-to-day basis. To maximize the effectiveness of these marketing campaigns, it was essential for the experts to place targeting and retargeting at the heart of their multi-faceted approach.
Some numbers
Related cases
Case
Case
Case
Case
Case
Webinar
White paper
Case
Case
Case
Dossier
Case
Case
Blog
Case
Case
Blog
Dossier
Webinar
Video
White paper
White paper
Case
Blog
Case
Case
Case
Case
Blog
Blog
Webinar
Video
Video
What we do
Case
Case
Case
White paper
Stack
Case
Case
Case
Case
Case
Case
Blog
Blog
Blog
Press
Webinar
Case
Press
Case
Case
Press
Press
Press
Blog
Blog
White paper
Case
Case
Video
White paper
Case
Video
White paper
Case
Webinar
White paper
Webinar
Case
What we do
Webinar
White paper
What we do
Press
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Dossier
Blog
Blog
Press
Case
Blog
Webinar
Case
Webinar
Blog
What we do
Case
Webinar
Blog
Blog
Blog
White paper
White paper
Dossier
Case
Video
Video
Video
Video
Video
Video
Video
Stack
White paper
Webinar
Dossier
Dossier
Webinar
White paper
White paper
White paper
White paper
Case
Stack
White paper
Video
Page
Page
Page
Case
White paper
Case
Dossier
White paper
White paper
White paper
Case
White paper
Case
White paper
Video
Video
Video
White paper
Stack
Stack
Case
Blog
Press
Blog
White paper
Case
Blog
Case
Video
Video
Blog
Blog
Blog
White paper
Blog
White paper
Webinar
Webinar
Blog
Case
White paper
White paper
White paper
Blog
Blog
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Blog
Event
Industry
Page
Blog
Case
Case
White paper
Case
Case
White paper
White paper
White paper
White paper
White paper
Dossier
Dossier
Stack
White paper
Dossier
Case
Dossier
Dossier
Dossier
What we do
What we do
What we do
What we do
Case
What we do
Case
White paper
What we do
White paper
What we do
Case
Case
Case
White paper
White paper
Case
White paper
White paper
Case
Stack
Case
White paper
Case
Dossier
White paper
Dossier
Press
White paper
Press
White paper
Case
Blog
White paper
Blog
White paper
Press
Press
Blog
Press
Blog
Dossier
Blog
Blog
Press
Blog
Blog
Blog
Blog
Video
What we do
What we do
What we do
Press
Press
Blog
White paper
Dossier
Webinar
Press
Webinar
Press
Webinar
Webinar
Press
Blog
Webinar
Case
Blog
Case
Press
Press
Blog
Press
Press
Webinar
Case
Webinar
What we do
Blog
Press
Blog
Blog
Blog
White paper
Blog
Blog
Blog
Webinar
White paper
Blog
Webinar
White paper
Case
Blog
Blog
Video
We're excited to see how we can help you.