Swipe, Share, Support: health influencers changing the pharma communication game
Ara Cabeza Llata | Customer Experience Lead | MSD Belgium
Marketing and communication expert with more than 15 years' experience in client and agency-side.
Ara is passionate about digital marketing and has collaborated in such diverse sectors as hospitality, consumer electronics and now is the Customer Experience Lead for MSD Belgium.
She will deep dive into the dynamics of collaborating with influencers within the pharmaceutical sphere and showcase the tangible outcomes of social media marketing campaigns on disease awareness.