Empowering Patients: communication touchpoints and educational opportunities along the healthcare journey

We are proud to invite Catherine Zenner, the Communication Lead at AZ Maria Middelares Gent & AZ Sint Vincentius Deinze. With extensive experience in healthcare communication, Catherine and her team specialize in crafting effective internal and external strategies for diverse stakeholders, including healthcare professionals, patients, and visitors. Her insightful talk will explore the integration of patient journeys into omnichannel content, enhancing stakeholder engagement and smoothening the hospital visit. Join us to gain valuable insights on how to manage this sensitive activity.