Press
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
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Lots of opportunities up for grabs
With over 58% of all search queries happening on mobile devices and nearly 30% being location-related, the significance of local search cannot be overlooked. According to Google, a staggering 76% of users who search locally on their smartphones visit a business within a day. Moreover, 28% of these searches result in actual purchases. Investing in local SEO and maintaining a strong online reputation establishes a foundation for sustained success and prepares businesses for the increasing influence of AI on search results.
Did you know that there’s significant potential to maximise the impact of Local SEO efforts for Dutch and Belgian retail chains? Many companies overlook optimisations that could significantly enhance their visibility on Google (Maps). To shed light on this, iO analysed 97,474 business profiles across 14 industries, among which are dozens of major retail brands in the Netherlands and Belgium.
In this webinar, we will show you:
findings from the Local SEO Benchmark report
valuable insights, tips, and tricks
strategies on how to leverage these insights effectively
"Banking institutions consistently underperform as an industry. By prioritising local SEO, they can drive commercial growth and deliver better customer experiences to individuals seeking nearby shops or services."
Clarissa Filius, Team Lead SEO, iO
About the expert
Clarissa Filius
Teamlead SEOWith over a decade of experience, Clarissa Filius, a Senior SEO specialist, is known for her expertise in Local SEO. Currently serving as a Team Lead for SEO, CRO, and Marketing Automation at iO, Clarissa has delivered results for global brands, establishing herself as a respected authority in the field.
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Crucial for your marketing in 2024: Google Consent Mode V2
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E-inclusion: how to leave no one behind in the digital world
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Dossier
Dossier: Brands & society
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Dossier: SEO strategy
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Dossier
Dossier: E-commerce
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Dossier: Infinite Opportunities
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24 insights for 2024
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Dossier: The Opportunity Report
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Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
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Video
AI - The future is not what it used to be
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Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
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Video
Primagaz & iO: a shared journey of growth and success
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Video: Leaving no one behind digitally (David De Block)
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Challenger Stories: Brandt & Levie turns the meat industry on its head
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Challenger Stories: Natuurhuisje protects local biodiversity
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How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client story
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How do you strengthen your market position as a recruitment and staffing expert with a new brand?
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How do you bring years of delicious creativity to life?
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Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story
Case
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Case
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client story
Case
How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client story