Dossier
Dossier: Maximize your marketing efforts with HubSpot
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What will be covered?
iO's marketing automation experts will share the latest insights and developments related to HubSpot. In just sixty minutes, you'll discover:
Product updates exclusively announced at INBOUND '24
The impact of these updates on your business and processes
How these tools can add value for you
The roadmap for the coming months
Our HubSpot services
Together with our partner Hubspot and clients we raise the bar a little higher every day. Pragmatic and with a focus on the end user.
Hubspot Diamond Partner
As a recognized HubSpot Diamond Partner, iO enjoys exclusive benefits such as priority support, enhanced deals, and early access to new features. This Diamond Partner certification validates iO's proven expertise and skills to successfully manage even the most complex projects.
Evelyne Berden
Digital marketerDomain Lead Marketing Automation at iO Herentals. HubSpot expert with 7+ years' experience. Music lover, festival-goer, and culinary enthusiast.
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The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX.Read more
Blog
Migrating to Sitecore XM Cloud: The step towards a Composable DXP
XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.Read morePress
iO and Worldline launch AI Smart Search for Developer Portal
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Nagelmackers strengthens long-term relationships with a brand-new platform
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Case
How a content migration bringing over 200 custom websites together, delivers full control over the customer experience at a global scale
We migrated over 200 websites to a standardised setup for JDE Peet’s, relying on our expertise and AI. Learn more about this case here.Look at this client story
Press
Plopsa and iO join forces to create magical digital experiences
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Press
Brussels Airport Company and iO create the ultimate traveller experience
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White paper
Get ahead of the curve: make digital accessibility your priority
In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:Read more
White paper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Read more
Blog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Read moreWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read more
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read more
Blog
Drupal 11: innovative features for better UX, performance and development
Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.Read more
Press
VRT joins forces with iO’s digital experts
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Press
Golf.nl app 2.0 makes golf accessible to everyone
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Dossier
Dossier: Composable, the key to flexible business architecture
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Blog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read moreWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read more
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Blog
iOS 18 and RCS: a gamechanger for brands and marketers
With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences.Read more
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read more
Webinar
An ultimate customer experience with a composable architecture
Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.Read more
Blog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read moreWebinar
MarTech stack, from sprawl to essentials
How do you navigate through the jungle of tooling? How do you maintain an overview of your MarTech stack? This webinar will show you how to navigate your MarTech stack in simple steps and get to the essence: tools you really need.Read more
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read more
Webinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Read more
White paper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read more
Webinar
Webinar: the impact of AI on future customer experiences
As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence? Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences.Read more
Blog
6 tips for maintaining focus in a fragmented MarTech landscape
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read more
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Read more
Blog
What makes a successful digital platform?
For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?Read more
Dossier
Dossier: Self service portals
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Dossier
Dossier: E-inclusion & accessibility
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Case
How do you offer students and staff the right information always and quickly?
Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.Look at this client story
Webinar
How conversational AI is transforming customer experiences
Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.Read more
Case
Hoe creëer je een betere online ervaring voor twee grote gemeenten
From 13,000 to 850 pages: discover how the Municipality of Amstelveen & Aalsmeer website simplification improved online services. Read the case.Look at this client story
Blog
AI Agents, Recipes, and Privacy by Default: How Drupal CMS 1.0 Makes a Difference
Drupal’s latest release couldn’t go unnoticed at iO. Our developers gathered for a dedicated launch party to explore how this update would better support them in delivering projects for our clients. Maarten Heip, Drupal Lead at iO, wrote this reflection following the release of Drupal CMS 1.0.Read more
Webinar
The Future of Tech & Communication in Customer Experience, including insights from CES Las Vegas 2025
What do your customers expect from you in 2025? How are emerging technologies like AI and major branding trends influencing their behaviour? Let us inspire you as we unpack the biggest insights from CES 2025 in Las Vegas, the world’s leading tech conference. This webinar will help you understand what’s driving customer behaviour and expectations in a rapidly evolving landscape – and how to adapt your strategy so you can meet these challenges.Read more
Blog
Digital Growth: How Your Business Can Thrive in the Tech Age
The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).Read more
Blog
Supercharge your content delivery: harnessing the power of automation
Are you feeling the pressure to deliver instant, personalised content across multiple channels? Do you struggle with missed deadlines or inconsistent messaging? Let's explore how automation can solve these challenges and revolutionise your content strategy.Read more
Event
GOv FORWARD: human-centred design and innovation for the public sector
Public services have to approach their citizens more personally and efficiently to create real impact. The interactive GOv FORWARD event is a platform for sharing insights on citizen-centered experiences. From public services to human experiences, and from policy to real engagement: discover practical insights that you can use to co-create solutions with real impact for citizens.Read more
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