Recap event: Email marketing in 2024 – building block for digital growth

But what exactly is a good email strategy in 2024? How do you create irresistible emails and how do you make existing email programs perform even better? Find out during our email marketing event on Thursday, 26 October. 

Who is this event for? 

• Marketing directors/managers who want more online conversions 

• Digital experts who want new insights to strengthen their email marketing 

• Companies that are already advanced in email marketing or want to get started 

• Both B2C and B2B companies and brands. 

Programme:   

12:30 – 13:15 – Reception & welcome lunch
13:15 – 13:45 – What elements are crucial to optimise your email marketing? – Ines Cockx, email expert iO
13:45 – 14:15 – Case study: ALD Automotive – Sven Pauwels, communication officer ALD Automotive
14:15 – 14:45 – How do you automate email marketing? – Jolien Struyf & Wiene Van Guyse, marketing automation experts iO
14:45 – 15:15 – Break
15:15 – 15:45 – How to design or improve an email marketing strategy? – Tim Karpisek, e-CRM strategist
15:45 – 16:15 – Pushing the boundaries of email with dynamic and interactive elements – Samuel Sieben, email expert iO
16:15 – 16:45 – Case study: IDEWE – Denis Vandepitte, teamlead marketing automation iO
16:45 – 17:45 – Drinks & networking    

This event has ended. Download the presentations.