How to be successful in marketing in cookieless times?
2024 is the year of the Cexit: the exodus of cookies completely reshapes the digital advertising landscape. How do you set up strong marketing strategies and how do you ensure that your campaigns still convert without the third-party data you used to start from? And how do you walk the tightrope between demands for security, privacy and outstanding user experiences?
You’ll find out on 29 February 2024, during How to be successful in marketing in cookieless times. During this exclusive iO event, you will discover how to successfully tackle cookieless marketing, advertising, analytics and automation.
Don’t miss this opportunity to stay ahead of the pack.
After attending this event you will know how to:
implement a first-party data strategy
boost your social and search advertising — even without cookies
flawlessly perform analytics from now on
expand your CRM strategies and optimise client experiences
Keep an eye on our events. page for more events in the future, or subscribe to our newsletter.
Program:
12u30 – 13u25: Reception and lunch
13u25 – 13u30: Welcome | Wim Berghmans (Managing director iO Campus Antwerpen)
13u30 – 14u00: Talk: First-party data strategy | Glenn Weuts (Marketing Services Director iO)
14u00 – 14u30: Talk: social and search advertising | Marco van den Buijs (Performance Marketing Strategist iO)
14u30 – 15u00: Networking break
15u00 – 15u30: Talk: Server Side Tracking, Modeling Tools and Google Consent Mode | Lars van Tulden (Data & Intelligence consultant iO)
15u30 – 16u00: Talk: Expanding our CRM & Automatisation Horizons | Tim Karpisek (Digital marketing strategist iO)
16u00 – 16u30: Q&A and networking opportunity
This event is held at iO Campus Antwerp (WATT offices) on Thursday 29 February 2024.
Don't hesitate and register now!
Event
Event
Video
Blog
Blog
Podcast
Blog
White paper