It’s the most common objective of almost every marketing plan: increasing your conversion rate! To translate that ambition into hard results, you’ll need to constantly improve your user experience, combining data, research, and testing. In other words, you need to apply conversion optimisation.

With inspiring talks and expert sessions by CRO specialists, this event at iO Campus Antwerp clarified what conversion optimisation entails, how to seamlessly implement it into your digital strategy, and what are the most important do's and don'ts. Those who attended on May 4th saw strong cases from companies like Bol.com and Unicef, which were clearly well received by the audience, as indicated by the average satisfaction score of 8.5/10.

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