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AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
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This event is over, but don’t worry.
Keep an eye on our events. page for more events in the future, or subscribe to our newsletter.
What is the best way to go? And what innovations will make their entry in 2024? During this performance marketing event, you will learn from experts and see cases of other companies that successfully changed their approach.
Who is this event for?
Marketing directors/managers who want more online conversions
Digital experts who are involved in performance marketing
Both B2C and B2B companies and brands.
What are the best performance lessons of 2023? And what trends and changes can you expect in the coming years? See you on 12 October at iO Campus Antwerp.
Programme:
12:30 – 13:25 – Reception & welcome lunch
13:25 – 13:30 – Word of welcome – Wim Berghmans, service line director Marketing iO
13:30 – 14:00 – The best performance marketing lessons of 2023 – Melissa Bernard, performance marketer iO
14:00 – 14:30 – Case study: Helan – Menno Bosma, expert digital marketing Helan & Jonas Stinkens, performance marketer iO
14:30 – 15:00 – Towards a privacy-first web – Maud Delbeke, strategic agency manager Google
15:00 – 15:30 – Break
15:30 – 16:00 – Case study: Unlimited growth with performance marketing – Sven Van Dyck, marketing manager Gosselin Group, and Xander Horvath, SEM strategist iO
16:00 – 16:30 – Performance marketing & artificial intelligence – Bram Cappaert, CoE strategy, iO
16:30 – 17:30 – Drinks & networking
This event takes place at iO Campus Antwerp (WATT offices) on Thursday, 12 October, 2023. See you there?
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YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
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How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
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How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
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How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
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How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
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How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
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Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
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Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
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How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
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How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
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How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story
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Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story
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How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Case
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story
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How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client story
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How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client story