Webinar: Human writing in the age of AI
Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.
People only read copy they’re willing and able to read. To create this, you need to put yourself in the reader's position and write from the outside in. Sounds very logical, right? Yet we still see this happening too little. It's a shame because this way you lose the attention of (potential) customers, users, and citizens.
How to write accessible, understandable copy and how AI can support you in this
How to put yourself in the reader's shoes with the help of AI
How to write personally and empathetically
For copywriters, web editors, and other communication professionals.
Whether she's setting up a content strategy, writing texts, or doing final editing, for Tamara, the user always comes first. As an experienced copy and content specialist, she knows better than anyone what content people actually want and can read. She has more than 10 years of experience with various clients in e-commerce, government, and the financial sector. Here she learned to write strong copy for various channels and users. In addition, she has been a trainer at iO for years and gives UX writing courses and other tailor-made writing workshops.
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